Sean Clark the Web Guy at Adnams

Create Your Own Social Media PR Machine

5th February 2012 By Sean Clark Leave a Comment

The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it's products but will also help spread "the word". These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with disciple like customers willing to promote and share the Apple way of life without question. What creates this type of loyal following? One explanation can be found in Simon Sinek's … [Read more...]

Filed Under: Social Media Tagged With: apple, ebuzzing, facebook, gaggleamp, linkedin, online marketing, pr, triberr, twitter

Create Your Own Social Portfolio with the Timekiwi Timeline

30th January 2012 By Sean Clark 7 Comments

It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don't miss the next "big thing". Even when you do maintain focus you often find you have content spread all over the web on multiple platforms. Sure you have your blog as the hub of your activity but it doesn't account for your photos on Instagram, Polls on Facebook, numerous interactions on Twitter and videos on YouTube. Services like Klout and Peer Index track … [Read more...]

Filed Under: Social Media Tagged With: facebook, instagram, klout, OverBlog, PeerIndex, social platform, Tumblr, twitter, youtube

How To Connect Google+ To Twitter Using Hootsuite

29th January 2012 By Sean Clark 10 Comments

Google+ has a lot of potential as a social platform. It's growth isn't surprising considering the leverage Google has. 90 Millions users in under a year is a great achievement. It is likely to grow further and faster in coming months, especially as Google tie the platform more and more into it's standard search product. The likely beneficial search engine effects of having a presence on Google+ is drawing even more to sign up. The problem for those using these platforms for business is … [Read more...]

Filed Under: Google Tagged With: google plus, google+, hootsuite, how to, rss, social media management, tutorial, twitter

How To Create A QR Code [VIDEO TUTORIAL]

28th January 2012 By Sean Clark 3 Comments

They are appearing everywhere, on buildings, in magazines, on buses and trains. QR Codes are a growing phenomena. They can bridge the gap between off-line and online, enhancing user experience. There are not the best looking marketing devices, but the alternatives NFC - Near Field Communication, are technical to implement and limited to a few mobile handsets. Digimarc, another alternate, uses information hidden in an image and was originally invented as a digital watermark. The issue with … [Read more...]

Filed Under: Online Business Tagged With: digimarc, facebook, how to, image recognition, near fiel communication, nfc, qr codes, tutorial, twitter

Curate Content Like a Museum to Attract an Audience & Revenue

26th January 2012 By Sean Clark Leave a Comment

Millions of people visit the Natural History Museum in London every year. They queue around the block for hours in busy periods to see the latest exhibition. To take in the awe inspiring Tyrannosaurus, to experience the sheer size of a Blue Whale; to see parts of our world close up, in a way we couldn't in the wild. Yet the museums don’t create this content, the exception being of the life size replicas, largely the exhibits have been collected from around the world over tens of years by … [Read more...]

Filed Under: Content Marketing Tagged With: content curation, content marketing, content strategy, curation strategy, google reader

Google Is Destined To Become A Social Platform

20th January 2012 By Sean Clark 2 Comments

The popularity of Google+ is growing, quite rapidly to according to CEO Larry Page there are now over 90 million users. Celebrities are now starting to take to the service including Lady Gaga, who has over 18 million followers on Twitter, and even David Beckham who recently held a Hangout for fans on the platform. It's not just the amount of users and who is starting to use it that is most striking, it's the continued innovation that makes it increasingly important to everyday business. As it … [Read more...]

Filed Under: Google Tagged With: David Beckham, facebook, google plus, google+, Hangout, Lady Gaga, Larry Page, Social Media, social networking, social platform, twitter

5 Steps To More Effective Content Marketing

19th January 2012 By Sean Clark Leave a Comment

You are probably aware of the importance of content marketing. You may even understand its role in online marketing, not just from a search engine optimisation perspective, but in it's ability to attract and engage an audience, otherwise known as Inbound Marketing. If you're not yet convinced you only have to look at studies by companies like Hubspot showing that inbound marketing costs 62% less per lead than traditional, outbound marketing or the change large brands like Coca-Cola are making … [Read more...]

Filed Under: Blogging Tagged With: coca cola, content creation, content marketing, hubspot, inbound marketing

Coca-Cola Wants To Tell You A Story

5th January 2012 By Sean Clark 8 Comments

You have heard me say it before, but it's true, content is the bedrock of your online marketing, whichever way you choose to slice it. It doesn't matter whether you're creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns. And if you still don't believe me, then maybe Coca-Cola can convince you? The big red international corporate giant that we have all grown up with, has pitched it's marketing … [Read more...]

Filed Under: Blogging Tagged With: coca cola, content creation, content marketing, content strategy, curation, online marketing

Sean Clark

How To Create A QR Code [VIDEO TUTORIAL]

Curate Content Like a Museum to Attract an Audience & Revenue

5 Steps To More Effective Content Marketing

Coca-Cola Wants To Tell You A Story

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