The Web Guy, Online Insights for Business
Facebook have announced that Timelines for businesses will go live for all Pages on 30th March 2012. If you have a personal profile you may already be familiar with the timeline layout. For businesses it will allow for greater flexibility and improved presentation of your brand. In addition there will be an opportunity for improved [...]
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A recent survey by the EngagementIndex finds that UK Supermarkets are failing to respond to customers on Twitter. Customer service is one of the ways you can differentiate your business from the competition. It takes price out of the equation when it comes to winning customers and can result in an increased referral rate as [...]
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Businesses spend much of their time trying to attract customers to their web site. Not giving much thought to what will happen when they get there. Often spending thousands of pounds (dollars) on design, paying little attention to the user experience or content. A “Field of Dreams” attitude still exists amongst many business men and [...]
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If you mention Paris in the context of online business LeWeb is what normally comes to mind. For the last 6 years this event has attracted businesses and entrepreneurs from around the globe. Now the Paris Region Economic Development Agency (PREDA) is looking to use Social Media to do the same, but on a more [...]
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The newspaper business is having a torrid time. Not so much due to the bad press, excuse the pun, around phone hacking and police bribes, but largely due to their income stream being choked. The Internet is allowing anyone to report the news, Twitter is breaking more and more events before CNN or the BBC. [...]
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I’ve finally got it! Like many new social platforms it sometimes takes a while to see their value. Everyone has been shouting about Pinterest for some time and for many it’s been hard to make a use case. There’s no disputing it’s popularity, the growth figures alone vouch for that. But for me it’s where [...]
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How local do you want to get? For some businesses the World Wide Web holds no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. When I first started working online in the late ’90s the big draw was the ability for small businesses to be [...]
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The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it’s products but will also help spread “the word”. These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with [...]
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