The Web Guy, Online Insights for Business
If you mention Paris in the context of online business LeWeb is what normally comes to mind.
For the last 6 years this event has attracted businesses and entrepreneurs from around the globe.
Now the Paris Region Economic Development Agency (PREDA) is looking to use Social Media to do the same, but on a more permanent basis. In a bid to promote the Paris Region, PREDA has turned online, not just with it's own website www.paris-region.com,
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The newspaper business is having a torrid time. Not so much due to the bad press, excuse the pun, around phone hacking and police bribes, but largely due to their income stream being choked.
The Internet is allowing anyone to report the news, Twitter is breaking more and more events before CNN or the BBC. By the time it makes it to print the next day the news is no longer, well, news quite frankly.
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I've finally got it!
Like many new social platforms it sometimes takes a while to see their value.
Everyone has been shouting about Pinterest for some time and for many it's been hard to make a use case.
There's no disputing it's popularity, the growth figures alone vouch for that.
But for me it's where does a service like Pinterest fit in amongst the other networks a business has to manage?
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How local do you want to get?
For some businesses the World Wide Web holds no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie.
When I first started working online in the late '90s the big draw was the ability for small businesses to be able to have a worldwide reach. No longer were they confined to local markets, constrained by advertising budgets or business location.
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The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it's products but will also help spread "the word". These advocates help to effectively multiply the reach of the companies marketing message.
Apple are probably the prime example of this type of company with disciple like customers willing to promote and share the Apple way of life without question.
What creates this type of loyal
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It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don't miss the next "big thing".
Even when you do maintain focus you often find you have content spread all over the web on multiple platforms.
Sure you have your blog as the hub of your activity but it doesn't account for your photos on Instagram, Polls on Facebook, numerous interactions on Twitter and videos on
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Google+ has a lot of potential as a social platform. It's growth isn't surprising considering the leverage Google has. 90 Millions users in under a year is a great achievement. It is likely to grow further and faster in coming months, especially as Google tie the platform more and more into it's standard search product.
The likely beneficial search engine effects of having a presence on Google+ is drawing even more to sign up. The problem for
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They are appearing everywhere, on buildings, in magazines, on buses and trains. QR Codes are a growing phenomena. They can bridge the gap between off-line and online, enhancing user experience.
There are not the best looking marketing devices, but the alternatives NFC - Near Field Communication, are technical to implement and limited to a few mobile handsets. Digimarc, another alternate, uses information hidden in an image and was originally
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Millions of people visit the Natural History Museum in London every year.
They queue around the block for hours in busy periods to see the latest exhibition.
To take in the awe inspiring Tyrannosaurus, to experience the sheer size of a Blue Whale; to see parts of our world close up, in a way we couldn't in the wild.
Yet the museums don’t create this content, the exception being of the life size replicas, largely the exhibits have been
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The popularity of Google+ is growing, quite rapidly to according to CEO Larry Page there are now over 90 million users. Celebrities are now starting to take to the service including Lady Gaga, who has over 18 million followers on Twitter, and even David Beckham who recently held a Hangout for fans on the platform.
It's not just the amount of users and who is starting to use it that is most striking, it's the continued innovation that makes it
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