The Web Guy, Online Insights for Business
With the advent of “The Cloud” most of the files I deal with on a daily basis never exist on my computer. Whether it’s Google Docs, Dropbox or Apple’s iCloud there are a multitude of places to store your files but relying on one back up solution can leave you vulnerable. That’s why I have [...]
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StumbleUpon is a powerful site for maximizing your content sharing strategy. And it can be the missing tool to crank your social media to the next level. But before StumbleUpon can start paying off for you in spades when it comes to content marketing, you need to learn a few tips and tricks to get started. Why bother? That’s [...]
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How does your business view the web? As a cheap route to market? An easy way to increase revenue? Or as a serious business tool that can catapult you ahead of the competition. In the 90′s the web was seen as an opportunity for smaller companies to level the playing field. There were many opportunities to leapfrog large brands, too slow and cumbersome to keep up with the change in technology.
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I am a big Hubspot fan. For those of you that have not heard of them, Hubspot were named 8th fastest growing software company in the US by Deloitte in October 2011. Providing online marketing applications for their clients, their own business marketing is a prime example of what makes social media work. Create great [...]
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As a business you want to establish credibility online. For a known brand, this is not too hard, but for an otherwise unknown or totally new company establishing credibility can be more difficult. When we enter the social space, especially Twitter, establishing credibility can be even more important in growing a following and building engagement. [...]
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:
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Triberr disrupted the market last year when it launched allowing fellow bloggers to share each others posts. It came under fire initially for it’s auto-posting functionality. Automation in the social media is rarely seen as a good thing. Despite this 10s of thousands of bloggers continued to use the system and to date
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Orange could never be accused of being an ordinary business. And now they are looking for something else that’s different, your business idea. If you are the lucky entrepreneur you will receive £200,000 worth of funding from Orange, including business planning advice, telecoms support, marketing consultancy, investment capital and legal advice to help turn your idea [...]
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Facebook have announced that Timelines for businesses will go live for all Pages on 30th March 2012. If you have a personal profile you may already be familiar with the timeline layout. For businesses it will allow for greater flexibility and improved presentation of your brand. In addition there will be an opportunity for improved [...]
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A recent survey by the EngagementIndex finds that UK Supermarkets are failing to respond to customers on Twitter. Customer service is one of the ways you can differentiate your business from the competition. It takes price out of the equation when it comes to winning customers and can result in an increased referral rate as [...]
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