6 Misconceptions of Conversion Rate Optimisation Testing

In this weeks podcast Sean and Rob talk about Conversion Rate Optimisation. Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake. CRO is the practice of making adjustments to your site through testing. The tests […]

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Google’s Keyword Planner is Changing, and not Necessarily for the Better

  For years the AdWords Keyword Planner has been a free and invaluable resource, used by SEOs and marketers alike. Now it appears that the full functionality of the Keyword Planner is to be off limits to inactive and low monthly spend accounts. What has Changed? In such cases advertisers who fall below the as yet […]

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Landing Page Software for Improved PPC Conversion Rates

Many businesses pay to drive traffic to their websites via pay per click, with little regard to where they send it. Paid traffic from AdWords, Bing Ads or Facebook Ads usually ends up on the home page, or on a product page at best. Ideally you should be creating custom landing pages to send traffic […]

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Google AdWords Causes a Stir in 2016

Google are renowned for making changes to their services and platforms, sometimes shutting them down altogether. Radical changes though, are usually reserved for their “free” services and those that are not direct revenue generators. So the recent changes in Google AdWords has caused quite a stir. This week on the podcast we discuss the 2 […]

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Rob’s 5 Best Performing Email Subject Lines Ever

Rob has done some research into email subject lines and in this week’s podcast he reveals the results. Once you’ve got your email into someone’s inbox the next thing you need to do is to get them to open it. A powerful and relevant subject line is the key to higher open rates. You don’t want to […]

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Why the Controversial Instagram Stories may be Good News for Businesses

This week Instagram announced the launch of Instagram Stories, a new feature which allows users to compile multiple photos and videos into a slideshow which will make up your ‘story’. If your day to day life isn’t sufficiently interesting, then your story, which will be deleted after 24 hours, can be spruced up with text […]

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The Top 3 Facebook Ad Mistakes to Avoid

In this week’s show we look at 3 common mistakes that are made when running Facebook ads. Facebook advertising is becoming extremely popular, and ever more effective. This is reflected in the amount now being spent on advertising on the social network. Facebook’s revenue from advertising was up 63% for the 2nd quarter of 2016 to […]

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Expanded Text Ads: Google AdWords’ ‘Biggest Change in 15 Years’

Billed by Google as the ‘biggest change in 15 years’, expanded text ads were finally rolled out today. The big news is that ad text is being (almost) doubled, leaving advertisers more room than ever before to create genuinely creative and informative ad copy. If you’re as excited about the changes as we are then […]

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Instantly Increase Revenue from your Paid Search Marketing Campaigns

In this week’s podcast we talk about Bing Ads, the often overlooked paid search marketing channel. Pay per click (ppc) marketing is dominated by Google AdWords, especially in the UK where Google’s market share in search is around 86%. If you already have a profitable ppc campaign running in AdWords, replicating it in Bing Ads […]

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5 SEO Tips for your Startup

SEO can be a tricky business. On the one hand ranking high on Google is a goal shared by startups and multinationals alike, but on the other optimising your website can seem like a slow and laborious endeavour, particularly when manpower is low and budget stretched. However, there are a number of steps you can take […]

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