How To Give Your Blog Greater Reach

Team Work

Team Work

When starting out blogging it can be tough. You’re writing every day, with little feedback, no audience and little to guide you on what you’re doing right, or wrong.

For a new blog it can take months, sometimes years to pick up a decent size audience. It requires consistency, and focus to succeed. At the end of a long day it can be very tempting to skip today’s blog post.

Being Part of a Team Makes it Easier

Triberr is a new, free service, that offers bloggers just that opportunity; to work with like-minded people, blogging on related subjects. It’s not just for individuals either, businesses can join in too.

The Importance of the Tribe

Many of the now popular bloggers have a fantastic reach when it comes to the number of people following them on Twitter and Facebook. This is a result of years worth of activity online, building up credibility and authority, but they didn’t do this on their own. It’s no accident that many of these popular Social Media stars are friends. Many connected years ago, when working towards similar goals, trying to find success online.

Mitch Joel’s podcast contained an irregular feature titled Media Hacks. This consisted of Mitch, Chris Brogan, CC Chapman, Hugh McGuire, Julien Smith and Christopher Penn, all fairly well known individuals in the online space, with at least one book each on a related subject. Unfortunately the feature has faltered, due to the participants commitments, and although it never was a purposefully self-promotional platform the guys did work hard to support each other to get to where they are now.

As a team it is much easier to grow and spread the word, using multiple networks to increase reach is much more effective than shouting in an empty room.

Connecting with Like Minded Bloggers

When you sign up for Triberr you can apply to join a Tribe, ideally you find one that has blogs on similar topics, because as part of joining the group you will also agree to help promote others.

Once you have found an appropriate Tribe you request an invitation; on acceptance you hook up your Twitter account and your Blog’s RSS Feed.

Now every time you make a new post on your blog all of your Tribe will Re-Tweet it, at scheduled intervals. Of course, when someone else from your Tribe posts it will also go out on your Twitter stream, which demonstrates why you should join like minded Tribes.

How much you get involved with other members is up to you, but commenting on their posts, following them and engaging on Twitter is encouraged. It should be easy too, as you are all interested in a similar subject.

As of today’s post I have around 1400 followers in my Twitter network; with the help of my Triberr network I am able to reach around 150k people with each blog post. This is the power of collaboration.

UK Bloggers

Whilst there are many groups already on Triberr, many members are US based. I am currently looking for more bloggers to join our UK Bloggers Tribe. As the name suggests it’s focused on UK based bloggers, to keep us all in the same timezone, blogging on Social Media related subjects.

Interested? Please fill out the form to request an invite.

About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

Find Sean on:
Twitter
LinkedIn
Google+

  • Interesting idea from @SeanEClark:twitter  – have joined his #tribe – but not sure yet if it’s right for me. Will post a short blog on why.

  • Read my reply & post by @twitter-118490583:disqus  here : 
    Joining a tribe – is it right for you? (In response to @SeanEClark’s post.)  http://bit.ly/mEMySQ

  • Thank you @SeanEClark , for your reply to my post on this subject: http://tribr.it/muo0l . Your comments
    highlight a very interesting (and potentially awkward) dynamic in the workings
    of a tribe – who risks the most?

    As I mentioned, my two main concerns about joining a tribe, were
    a sense of being constrained in what I could and could not write – and the
    automatic re-tweeting of content I hadn’t seen.

    I set up my blog to write about anything that interests me –
    not just social media. So tomorrow I could write about, say, circus animals or
    whether church bells are an instrument of torture. Normally I would not stop to
    consider whether these were appropriate subjects for my blog – but now I will.

    That then raises a dilemma for me: do I write what I want
    and risk damaging the tribe’s reputation by association? Or do I now confine my
    writing to subjects that suit the tribe? My instinct (as a bit of a freigeist,
    as Nietzsche might say) would be to publish and damn the consequences. But by
    accepting your invitation to join the tribe, I feel a moral obligation not to
    abuse that trust that you have implicitly put in me, to write relevant and
    engaging content.

    Before I joined the tribe, my blog posts could only damage
    my reputation (which is of little consequence to me). Now I am conscious that
    they might damage yours – and that of other tribe members. That is quite a
    responsibility – and, I confess, one I assumed rather lightly on the back of an
    intriguing invite (fools rush in…) – I did not even look to see who else you
    had invited (#fail).

    Oddly, I am more worried about what I might write, than what
    I might automatically re-tweet as a member of this tribe. That is because (despite
    your choice of me) I trust you to choose other members who meet the tribe’s
    needs more precisely – and by extension for them not to abuse that trust. That’s partly because I suspect you have more to lose than I do – you have an established
    corporate (tribal) profile. The other members are also likely to represent their
    own tribes (companies) not just themselves. Again, their actions are
    constrained, shaped by accepted norms of social behaviour.

    The group dynamic is therefore predictable – unless you make
    a point of inviting other recalcitrant types. While that might give rise to
    some creative tension, the potential for chaos might put at risk the long-term
    survival of the tribe. Rome grew mighty on its conformity: individuals rarely
    build empires.

    I’m still not sure whether I like being part of a new Rome
    or whether I would be happier returning to my island on the world’s edge. However,
    I will stay for the time being (unless the tribe says otherwise) – a little
    adventure can be stimulating.

    Kind regards

    Huw

  • Further to tweets with @NewsMary:disqus and @seaneclark:disqus I have now come to the conclusion that #tribes are not for me. That’s not to say they are a bad thing – in fact I can see them being very useful for some groups. However, I think they will work best when they reflect off-line tribes with shared values, interests and a common agenda. I am not convinced they are right for independent minded writers, who by nature don’t like to be pigeon-holed.
    As mentioned previously (see replies below) I think being in a tribe would constrain my freedom of expression. However, there is also the problem of the auto-RT. I know these can be switched off but as Sean explained (in his reply to me), part of the attraction of tribes is that they can get really big – and manual reviewing would slow down the process of dissemination. It could also lead to tribe members indulging in favouritism – and I guess potential free-loading (getting lots of RTs but sending very few).In my tweets with Mary, I explained that I prefer to only RT what I have read, understood and (crucially) found either useful or interesting. The value of the RT lies in the selection – the process of winnowing. I have just seen an auto-RT go out under my name from another tribe member. It’s not a bad post but it’s not the sort of post I would normally RT – as such the auto-RT has little real value and only serves to devalue my manual RTs (not  that I am under any illusions about that value – but what value there is lies in my choice). That tension between the needs of the tribe and the views of individual can only get worse as the tribe grows.So, apologies Sean – I don’t think tribes are for me – or me for tribes. A freelancer, sole-trader, island dweller (sometimes hermit) I will remain. I wish you and your tribe well but would ask you to set me free. In return I will happily buy you lunch at the World’s End (an aptly named pub for this recluse).Kind regardsHuw 

  • @twitter-118490583:disqus Totally respect and understand your view.

    The conversation around auto-tweeting is a controversial one and I may reconsider this side of it for the reasons you outline.

    Thank you for giving it a go, I am sure further iterations to the system will be made in time to improve on it’s weaknesses and bolster it’s strengths.

    That aside, I value your view on any commentary I make. I will also continue to support your local endeavours, they are as important to me as any wider considerations.

    Lunch at the Worlds End sounds great, will get some dates for later in the month.

    Cheers
    Sean

  • Pingback: Why #tribes are not right for me but may be good for you. | Huw Sayer()

  • Pingback: Individuals Rarely Build Empires | Sean Clark()

  • Pingback: Why Amazon is Likely to Open a Bricks & Mortar Store | Sean Clark()