The Cost of Taking a Break from your Blog this Summer

Beach Sunset

Beach Sunset

This very much depends on the role your blog plays within your business.

If your blog is “your business” then taking a break whilst on holiday or vacation may not be an option. If it is a part-time affair then taking a few weeks out a year may do no harm.

Sometimes you cannot beat good old pen and paper

When I left for a trip to France last week I had the intention of writing every day, needless to say the act of being away with family took priority over the normal day to day activities, as it should have. Not only that, staying in the remote French countryside, Internet access was haphazard, and with data roaming charges prohibitively expensive, access to the web for research, Twitter and other normal online activities were severely restricted.

On the few occasions I did attempt to write neither the iPad nor laptop were up to the sun’s glare around the pool; sand was not going to get a look in as far as either were concerned on the beach, and evenings held more family fun-time.

The effect of little conversation on Twitter and no blogging for a whole week?

My site traffic dropped like a stone. There was little effect socially, Klout accepting I may take a break, and people on Twitter still finding me interesting enough even though I wasn’t engaging much.

Based on previous week:

  1. Blog traffic -50%
  2. Twitter +30 followers
  3. Klout score down 1 point

My traffic from search based results held up, but due to a lack of new posts I had virtually no traffic from subscribers or social media sources.

For me this was not disastrous, my blog is not my main source of income, but if it was this could have seriously impacted my bottom line. As I have outlined previously, blogging daily really can have positive effect on your site traffic. In contrast any slow down in your output can have a negative effect.

If you run a blog as part of your business you need to plan for those breaks, by either writing more beforehand or having others produce content whilst you’re away. Don’t let the thought of lost site traffic, and possibly revenue, effect your family break this summer!

How do you plan for those unavoidable gaps in your blogging schedule?

About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

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  • Good advice for business bloggers but the real question is…did you have a good holiday?

  • @twitter-118490583:disqus I did thank you very much

  • This kind of adds to that whole ‘passive income’ BS.. It’s not really passive, you have to keep stoking the fire to keep the flames burning. I’m sure giving the blog a break for the long term, it would die a slow death. I don’t mean yours here!

    Just these uber bloggers/marketers who rave about passive incomes, it’s through the ongoing promotion that keeps it alive.

    Nice post.

  • Though your traffic dropped, there is an unmentioned benefit to your time away: a hole was revealed. As Andrew Caldwell points out, “you have to keep stoke the fire to keep the flames burning.”

    Now you know that traffic is directly related to work/effort. If that’s something you want to change, you’ll need to come up with new solutions to keep traffic coming into your blog even when you’re not tweeting and blogging regularly.

  • @andrew84:disqus Thanks & I am with you on that one, there is nothing passive about blogging every day!

  • @begeem:disqus You’re spot on – one great thing about running a blog like this is you get to test things without risk. Learnings can then be applied by myself and others to more commercial ventures.

  • I set up auto posts, long ones, short ones, different subjects – just write them when you’re in a writing mood, and hope for the best.

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  • @openid-100517:disqus Yes, in hindsight I think that is the best way to approach it.