Was Tim Cook’s finest hour underwhelming?

Now Steve Jobs has stepped down Apple seem to be in a rush to say something. Following announcements from Facebook and Amazon, there was an expectation of a great follow-up from Apple. But it didn’t come.

Is This What Happens When The Vision Is Lost?

I think it’s a bit early to believe Apple have lost their way already. Yet they probably felt under-pressure to release something. They would have seen the raft of anticipation for the iPhone 5 online, it remains a mystery why they have not acknowledged that fact.

The iPhone 4S is a “nice” improvement and probably an encouraging nudge to those still holding onto the iPhone 3, to upgrade now. iOS5 is nothing to be sniffed at, but we already knew about that, and Siri doesn’t really do that much for me, as impressive at it is.

Apple Really Had Nothing To Say

Maybe we have been spoilt of late with the fanfare of the Facebook Timeline, the strategic positioning of the Amazon Fire. But this is all the more reason to ensure to only “ship” when you have something to “ship”.

I have many half finished blog posts and gaps in my blog schedule from days where I really didn’t have an opinion. Those posts remain in draft where the words had run dry because my thoughts were not that compelling.

Had they been published I would of dumped on you a mass of words in no particular order, solving no issue and offering no opinion.

Although “shipping” is very important, and you should “ship” regularly don’t feel you are forced to by some invisible barrier. You have a choice, ship with passion, with feeling, and impact if you can.

Under-delivering is often worse than not delivering at all.

How did you feel about Apple’s announcement?