The Web Guy, Online Insights for Business
Triberr disrupted the market last year when it launched allowing fellow bloggers to share each others posts. It came under fire initially for it’s auto-posting functionality. Automation in the social media is rarely seen as a good thing. Despite this 10s of thousands of bloggers continued to use the system and to date
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You are probably aware of the importance of content marketing. You may even understand its role in online marketing, not just from a search engine optimisation perspective, but in it’s ability to attract and engage an audience, otherwise known as Inbound Marketing. If you’re not yet convinced you only have to look at studies by [...]
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You have heard me say it before, but it’s true, content is the bedrock of your online marketing, whichever way you choose to slice it. It doesn’t matter whether you’re creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns. [...]
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Well this is it my final post of 2011. Thank you to all those that have visited my web site, given their feedback and shared my content. You made my efforts feel worthwhile. I have also made many new friends online this year, too many to mention and only a few I have met in [...]
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I’ve spent the last few weeks studying copywriting, driven by a desire to improve my writing skills. This journey lead me to discover some great individuals. The first was Roy Williams, known as the Wizard of Ads; a controversial figure who is very direct in his approach to marketing and the author of three books [...]
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Content Marketing can make a positive impact on your business. In terms of types of marketing, it is probably one of the most effective and longer lasting a company can implement. But it can be difficult to implement it correctly. In fact the web is full of companies with poorly executed content strategies, and many [...]
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Was Tim Cook’s finest hour underwhelming? Now Steve Jobs has stepped down Apple seem to be in a rush to say something. Following announcements from Facebook and Amazon, there was an expectation of a great follow-up from Apple. But it didn’t come. Is This What Happens When The Vision Is Lost? I think it’s a [...]
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Up until a few weeks ago I had a Content Curation methodology I was happy with, then something changed. Part of successful Blogging is reading a lot, and I mean a lot. I have often got 2 or 3 books on the go. I’m scanning Twitter and Google+ hourly, I subscribed to some key source [...]
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Did you know the TED website is a mountain of inspiration for bloggers? If you are ever stuck for something to write about, need a different angle on a business idea or would just like another view on life. I’m certain you’ll find it there. This lunchtime I was procrastinating over my next blog post; [...]
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This very much depends on the role your blog plays within your business. If your blog is “your business” then taking a break whilst on holiday or vacation may not be an option. If it is a part-time affair then taking a few weeks out a year may do no harm. Sometimes you cannot beat good [...]
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