The Web Guy, Online Insights for Business
Google+ has a lot of potential as a social platform. It's growth isn't surprising considering the leverage Google has. 90 Millions users in under a year is a great achievement. It is likely to grow further and faster in coming months, especially as Google tie the platform more and more into it's standard search product.
The likely beneficial search engine effects of having a presence on Google+ is drawing even more to sign up. The problem for
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The popularity of Google+ is growing, quite rapidly to according to CEO Larry Page there are now over 90 million users. Celebrities are now starting to take to the service including Lady Gaga, who has over 18 million followers on Twitter, and even David Beckham who recently held a Hangout for fans on the platform.
It's not just the amount of users and who is starting to use it that is most striking, it's the continued innovation that makes it
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Since launching in in early 2011 Google+ is still seen by many as the "Geeks Social Network". There's no doubt that the Tech Savvy are in the majority on the platform, but underneath the discussion lies a potential that is just starting to surface.
It almost goes without saying that Google's search domination was going to give it's foray into Social Media an unfair advantage over the competition.
In recent months it has been noticeable that
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When a new social platform gets released and I have got over the initial "shiny new toy" syndrome, my next thought is "how can I use this for business"?
Sometimes it's obvious, Facebook and Twitter, and other times, Google+, it takes a bit more thought about how it could be useful.
If there is one thing about Google and Social Media, it's that they are willing to try all sorts of things. So when I got a beta invite (I have a few to give away
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What do you mean my target audience isn't on Google Plus?
The naysayers are back. With the launch of Google Plus Pages this week, the negativity drifts across the Interwebs yet again.
Even hardened fans such as Robert Scoble found something negative to say about he latest update from the daddy of search.
But wait a minute guys, it's not been 4 months since they went live, so what's with the scornful looks?
A Reason to Use Google Plus
I'm not
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We knew they were coming and Google didn't keep us waiting long. Google+ Business Pages are here.
So what's the big deal?
Unlike the enclosed environment of Facebook, Google+ is a lot more open. It's easier to follow and be followed, Circles are a great way to organise people who you are following. Then there are the potential SEO (Search Engine Optimisation) benefits.
I did notice on setting up a Google+ page that as a business I can
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I finally got my Google+ invite!
After being teased by all the discussion around Googles new social platform for weeks I am now able to see what all the fuss is about. As a Google advocate I have tried many of their previous applications that ventured into the social space.
What I had been hearing this time though was that Google had struck gold, or at least uncovered a vein or two.
There are many how to's already out there for Google+,
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After having much of it's own way with search over the years, and quite rightly so.
Providing a much more sophisticated product than any of its competitors; focussing on delivering relevant results, in the relevant place, at the right time.
It seems Social Media caught Google napping.
Or did it?
We know Google Buzz wasn't the Twitter beater they were hoping for, Orkut never took hold outside of Brazil, and Wave was a failed attempt at
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When the largest provider of website analysis goes down what can you do? Many commercial providers will be shouting: "That's what you get for using a free service!" but all services go wrong, paid for or otherwise and I know who I would rather have fixing the problem.
It does raise an issue that many, including myself, toil with. I consider myself "Old School" when it comes to the Internet and many of the services on it. As a proponent of
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Since Facebook launched it's Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost.
Until now doing anything practical with location based services from a marketing perspective has required
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