Google Analytics Goes Down and the World is Blind

Going Down

When the largest provider of website analysis goes down what can you do? Many commercial providers will be shouting: “That’s what you get for using a free service!” but all services go wrong, paid for or otherwise and I know who I would rather have fixing the problem. It does raise an issue that many, [...]

Continue Reading …

The Competition for Local Gets a Boost

Since Facebook launched it’s Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until [...]

Continue Reading …

If Google Made Coffee It Would Be Instant

4260810228_faec676634

Google do things at times that really change the game. Not only can the competition not keep up but they find it hard to know in what direction to go. In a further bid to dominate search, and at the benefit of the end user as well, Google has launched it’s new search functionality “Instant”. [...]

Continue Reading …

Is Search Engine Optimisation Alone Enough to Get Traffic?

2402764792_4b034c119f_m

A while ago I wrote about positioning in the search engines and demonstrated what effect different positions had on traffic to a web site. Just this week I came across an anomaly in my results for one of the sites I run. For two very competitive phrases we had been working hard to gain position [...]

Continue Reading …

The easy way to install WordPress Plugins

In my next video guide to the non-technical way of setting up a WordPress blog I introduce you to installing WordPress plugins. The three I have chosen for this demonstration enable you to install Google Analytics, create Google XML site maps and further improve the Search Engine Optimisation of your blog. Any questions please feel [...]

Continue Reading …

Give your product reviews more visibility in Google

LCD TV search results

As you are probably aware product reviews are a vital part of any e-commerce store, providing useful feedback both for your company and other consumers along with validation of your brand. Reviews are now so popular with consumers that a whole industry has grown to provide review services. There are also countless blogs, online videos [...]

Continue Reading …

Get on the front page of Google for free – using real-time search

iPhone Real-Time Google Search

Google’s release of it’s real-time search functionality is being greeted with mixed emotion. Along with opportunity words of caution are being expressed. Rae Hoffman of Outspoken Media highlights the opportunity not only for spam but also for the more unsavoury aspect of the web to rise to a promonent position, in his article “Google enables [...]

Continue Reading …