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The Future is Going Mobile, Are You?

4th November 2011 By
Ed Vaizey MP at IAB Engage 2011

I attended yesterday's IAB Engage conference in London this year for the first time. A chance meeting earlier in the year with Amit Kotecha, Mobile and Networks Manager at the IAB, we co-presented at Brand Republic's Social Media Strategy 2011, introduced me to the IAB. From an advertisers perspective it's a fantastic organisation with training and many conferences on offer, for free. IAB Engage is the event of the year for online marketeers, this year a celebrity interview with Dara … [Read more...]

Filed Under: Location Marketing, Social Media Tagged With: , , , , , , , ,

Better Location Marketing Campaigns

22nd June 2011 By
Free WiFi

50% of Twitter users access the service via mobile and of the 700 million Facebook users 30% access the platform using a mobile device. The growth in the use of mobile technology by consumers is leading many businesses to look at opportunities around Location Marketing. Still a relatively young practise, location based marketing is the child produced as result of the up-take of mobile Internet access and Social Media. Ironically, as Governments try to control how much access companies have … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , ,

Growing Loyalty With Location Based Marketing

20th June 2011 By
foursquare stats

Location Based Marketing is a hot subject, with the likes of Groupon going IPO and Google and Facebook playing catch up to the early pioneers, like Foursquare. This in itself is an issue, that location based marketing is new and the many of the platforms it exists on are shared  by a comparative few consumers. Facebook has 687 million users but only a small percentage of these are checking in, 65 million mobile users. If you look around the dedicated location space the user base is low, … [Read more...]

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14 of the Best Location Based Marketing Apps for Business

9th June 2011 By
Check In Here

77% of the worlds population now has a mobile device, according to the ITU, with 90% of the world now living in an area with mobile access. Mobile Internet usage is growing at a rapid rate and expected to over take access via PC or Mac within 5 years. In many developing countries web access by mobile only, already exceeds desktop web access, with 25% of web access in the UK and US by mobile only already. With figures like these it's not surprising to see the growth in location based … [Read more...]

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Hyper Local Marketing on the World Wide Web

30th May 2011 By
Hyper Local

I often tell people when they ask me about Social Media "It's nothing to do with the technology". It is true. Social Media Marketing is nothing more than Face to Face Networking on a grand scale, online. Before computers even came into being there were breakfast meetings, business connections made at golf and tennis clubs. All of these were places where the business community could meet to swap contacts, the latest gossip or insider information. These "Elite Societies" no longer have the … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , , ,

The Competition for Local Gets a Boost

31st October 2010 By

Since Facebook launched it's Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until now doing anything practical with location based services from a marketing perspective has required creative thinking from business owners and … [Read more...]

Filed Under: Facebook, Google, Location Marketing Tagged With: , , , ,

Is Local the New Niche?

24th October 2010 By

Small businesses are always asking me, "How do I get to number 1 in Google?", invariably my reply is, "How much are you willing to spend?", with a wry smile of course. I do have to remind myself that even now in today's switched on world there are lots of businesses that still don't understand how search works. And to be fair why should they, it's not what they specialise in. One of the ways to ensure favourable positions within Google or any other search engine is to focus on a niche … [Read more...]

Filed Under: Location Marketing, Search Engine Optimisation Tagged With: , , , , , ,

Foursquare Recommends You Visit…

24th September 2010 By
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The whole essence of product or service promotion on Social Media and Social Networking channels is recommendation. If there is something new I want I'll go by recommendation, whether that be from direct friends on Facebook, or collective recommendation on Twitter. Even outside the realm of "Social" recommendation by way of reviews have played a big part in e-commerce. So why should the same not be true of Location Based Services for the high street? Foursquare recently announced that one of … [Read more...]

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Facebook Places Now Live in the UK

17th September 2010 By
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Announced early this morning on The Next Web Facebook Places is now officially live in the UK. Whilst there is no commercial aspect to the release at this point in the form of Ads, you can add locations to Facebook Pages. Currently you are unable to tag images or videos but this will come in future releases. Action point for businesses is to ensure they've added their Facebook Place location to their Facebook Page. … [Read more...]

Filed Under: Facebook, Location Marketing Tagged With: , , , , ,

Facebook Places a how-to for businesses

13th September 2010 By
Facebook Places

Facebook Places still isn't available in the UK at present even though there are rumours that it is being tested. Unlike Foursquare, Facebook Places is likely to take off fairly rapidly in the UK when it is released due to the large Facebook user base. In light of this it would be prudent for businesses to be up to speed with Facebook Places, how to register your business and what you can do with it currently. Registration is fairly simple and requires you to do no more than list your premises … [Read more...]

Filed Under: Facebook, Location Marketing Tagged With: , , , ,
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