The Web Guy, Online Insights for Business
How local do you want to get? For some businesses the World Wide Web holds no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. When I first started working online in the late ’90s the big draw was the ability for small businesses to be [...]
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I attended yesterday’s IAB Engage conference in London this year for the first time. A chance meeting earlier in the year with Amit Kotecha, Mobile and Networks Manager at the IAB, we co-presented at Brand Republic’s Social Media Strategy 2011, introduced me to the IAB. From an advertisers perspective it’s a fantastic organisation with training and many [...]
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50% of Twitter users access the service via mobile and of the 700 million Facebook users 30% access the platform using a mobile device. The growth in the use of mobile technology by consumers is leading many businesses to look at opportunities around Location Marketing. Still a relatively young practise, location based marketing is the [...]
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Location Based Marketing is a hot subject, with the likes of Groupon going IPO and Google and Facebook playing catch up to the early pioneers, like Foursquare. This in itself is an issue, that location based marketing is new and the many of the platforms it exists on are shared by a comparative few consumers. Facebook has 687 [...]
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77% of the worlds population now has a mobile device, according to the ITU, with 90% of the world now living in an area with mobile access. Mobile Internet usage is growing at a rapid rate and expected to over take access via PC or Mac within 5 years. In many developing countries web access [...]
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I often tell people when they ask me about Social Media “It’s nothing to do with the technology”. It is true. Social Media Marketing is nothing more than Face to Face Networking on a grand scale, online. Before computers even came into being there were breakfast meetings, business connections made at golf and tennis clubs. [...]
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Since Facebook launched it’s Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until [...]
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Small businesses are always asking me, “How do I get to number 1 in Google?”, invariably my reply is, “How much are you willing to spend?”, with a wry smile of course. I do have to remind myself that even now in today’s switched on world there are lots of businesses that still don’t understand [...]
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The whole essence of product or service promotion on Social Media and Social Networking channels is recommendation. If there is something new I want I’ll go by recommendation, whether that be from direct friends on Facebook, or collective recommendation on Twitter. Even outside the realm of “Social” recommendation by way of reviews have played a [...]
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Announced early this morning on The Next Web Facebook Places is now officially live in the UK. Whilst there is no commercial aspect to the release at this point in the form of Ads, you can add locations to Facebook Pages. Currently you are unable to tag images or videos but this will come in [...]
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