The Web Guy, Online Insights for Business
This is a guest post by Lilach Bullock. Internet marketing and internet marketers have many issues, but this is the most common one – cost of customer acquisition. In this post we are going to explore costs and how as an internet marketer you can use your list to give you better results including better [...]
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With the advent of “The Cloud” most of the files I deal with on a daily basis never exist on my computer. Whether it’s Google Docs, Dropbox or Apple’s iCloud there are a multitude of places to store your files but relying on one back up solution can leave you vulnerable. That’s why I have [...]
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Orange could never be accused of being an ordinary business. And now they are looking for something else that’s different, your business idea. If you are the lucky entrepreneur you will receive £200,000 worth of funding from Orange, including business planning advice, telecoms support, marketing consultancy, investment capital and legal advice to help turn your idea [...]
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Businesses spend much of their time trying to attract customers to their web site. Not giving much thought to what will happen when they get there. Often spending thousands of pounds (dollars) on design, paying little attention to the user experience or content. A “Field of Dreams” attitude still exists amongst many business men and [...]
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They are appearing everywhere, on buildings, in magazines, on buses and trains. QR Codes are a growing phenomena. They can bridge the gap between off-line and online, enhancing user experience. There are not the best looking marketing devices, but the alternatives NFC – Near Field Communication, are technical to implement and limited to a few [...]
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I am a big advocate of “doing the work”, tools and applications are secondary. Having the latest gadget or using the hottest application in Social Media are not as important as engaging in the conversation or sharing valuable content. Unless that is, they improve performance, effectiveness or efficiency. My priority is always effectiveness over efficiency. [...]
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When Amazon first started selling online it was in the price game, but it had a strategy. You’re probably well aware, but if price is your only USP then your business is going to be short lived. As competition pushes prices down, margins are squeezed, until profit is squashed, and you go out of business. In For [...]
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Short-termism in Business really frustrates me. I have been quite used to the fact that many wrongly see that what I do for a living as cheap and simple. Well, so is riding a bike, but did you take part in the Tour de France this year? Online gets such bad PR inside Business because [...]
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In today’s online world it’s all about being personal and getting social. This means one to one interaction with your customers, clients and prospects. Time and again we have seen businesses that really care, like Zappos for example, win through with unlikely e-commerce models because of their ability to engage with customers. The original online [...]
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Google getting into Social Media was an obvious step for them. So the birth of Google+ was no surprise. They were never going to let Facebook have it all. Whilst Google has spent much of it’s effort focussed around search, and search related innovations, it has to make a shift to access the rich data [...]
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