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How To Create A QR Code [VIDEO TUTORIAL]

28th January 2012 By 3 Comments

They are appearing everywhere, on buildings, in magazines, on buses and trains. QR Codes are a growing phenomena. They can bridge the gap between off-line and online, enhancing user experience. There are not the best looking marketing devices, but the alternatives NFC - Near Field Communication, are technical to implement and limited to a few mobile handsets. Digimarc, another alternate, uses information hidden in an image and was originally invented as a digital watermark. The issue with … [Read more...]

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My Tools and Applications of 2011

24th December 2011 By 2 Comments
Conway Stewart Fountain Pen

I am a big advocate of "doing the work", tools and applications are secondary. Having the latest gadget or using the hottest application in Social Media are not as important as engaging in the conversation or sharing valuable content. Unless that is, they improve performance, effectiveness or efficiency. My priority is always effectiveness over efficiency. Some may see this as pure semantics, but it really matters. It can be efficient to have a tool that automatically sends Tweets all day … [Read more...]

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Amazon Sets E-commerce on Fire

30th September 2011 By
Market Domination Starts Here

When Amazon first started selling online it was in the price game, but it had a strategy. You're probably well aware, but if price is your only USP then your business is going to be short lived. As competition pushes prices down, margins are squeezed, until profit is squashed, and you go out of business. In For The Long Haul Where price can work is short-term, where there is minimal competion. You avoid price wars long enough to build a customer base. At the same time you invest … [Read more...]

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Social Media is a Long Term Investment

28th September 2011 By
How hard can it be?

Short-termism in Business really frustrates me. I have been quite used to the fact that many wrongly see that what I do for a living as cheap and simple. Well, so is riding a bike, but did you take part in the Tour de France this year? Online gets such bad PR inside Business because we all know a nephew out of college who can put a web site together. Or that guy in the warehouse that has a really cool Facebook page. And, e-commerce, isn't that IT's responsibility? Not only that, Business, … [Read more...]

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How Much of an Online Business Can You Automate?

18th August 2011 By
Amazon Warehouse

In today's online world it's all about being personal and getting social. This means one to one interaction with your customers, clients and prospects. Time and again we have seen businesses that really care, like Zappos for example, win through with unlikely e-commerce models because of their ability to engage with customers. The original online business dream was of a Virtual Business Lifestyle; a fully automated business that took care of itself whilst you relaxed on the beach. If these … [Read more...]

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Learning from Google’s New Start-up

3rd August 2011 By
20110803-095357.jpg

Google getting into Social Media was an obvious step for them. So the birth of Google+ was no surprise. They were never going to let Facebook have it all. Whilst Google has spent much of it's effort focussed around search, and search related innovations, it has to make a shift to access the rich data that Social offers. Google is then able to use this knowledge to enhance search results elsewhere. Therefore when we see Google launch a Hotel Finder it is the use of this data that has helped … [Read more...]

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Why Amazon is Likely to Open a Bricks & Mortar Store

4th July 2011 By
Opening Soon

Traditional retailers are having a tough time on the high streets currently. With consumer spending down, both in the US & UK due to the continued economic downturn. In testament to this decline, and rather ironically, Rackspace occupies what was a shopping mall in San Antonio, Texas; hosting the websites of many online retailers who are seeing their businesses grow. Don't Call Me a TWiT Om Malik was lambasted by his co-presenters on last weeks TWiT, hosted by Leo Laporte, with … [Read more...]

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A Customer Service #Fail for National Express & Icomera

17th June 2011 By
National Express Train

As a business offering WiFi has many advantages, it can attract people to your outlet, you may even be able to make revenue from it. It offers people an easy way to check-in on Foursquare or Facebook Places and promote your business for you. From these check-ins you are able to offer loyalty schemes, increase customer retention or just glean deeper understanding of your customers. But if the WiFi you offer let's your customers down be sure to have the right level of support and a back-up … [Read more...]

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Art is for Museums

16th June 2011 By
Art is for Museums

I caught myself pondering a Wordpress Theme change for my site today, what a time suck. There went an unproductive half hour as I trawled the web for ideas, until I snapped out of the time wasting fixation realising I hadn't written my blog post for the day. I can't remember where I heard the saying but it's one I'll always remember, and have used before, "Art is for Museums". I've never been great at design and regularly take fashion advice form my teenage daughter. Most of the sites I am … [Read more...]

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9 Ways To Get More Done With Less Effort

14th June 2011 By
Effortless

Finding time for Social Media and fitting it into your already busy day can be a challenge. We all want to do more with our day but time is an immovable object. There are only 24 hours in a day no matter who you are or how much money you have. Some people seem to be able to magically output an enormous amount of work, how? It's all about effort. If you find it easier to write that blog post, grow your followers on Twitter or widen your network on LinkedIn. Then you'll have more time to … [Read more...]

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