The Web Guy, Online Insights for Business
Traditional retailers are having a tough time on the high streets currently. With consumer spending down, both in the US & UK due to the continued economic downturn. In testament to this decline, and rather ironically, Rackspace occupies what was a shopping mall in San Antonio, Texas; hosting the websites of many online retailers who [...]
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As a business offering WiFi has many advantages, it can attract people to your outlet, you may even be able to make revenue from it. It offers people an easy way to check-in on Foursquare or Facebook Places and promote your business for you. From these check-ins you are able to offer loyalty schemes, increase [...]
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I caught myself pondering a WordPress Theme change for my site today, what a time suck. There went an unproductive half hour as I trawled the web for ideas, until I snapped out of the time wasting fixation realising I hadn’t written my blog post for the day. I can’t remember where I heard the [...]
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Finding time for Social Media and fitting it into your already busy day can be a challenge. We all want to do more with our day but time is an immovable object. There are only 24 hours in a day no matter who you are or how much money you have. Some people seem to [...]
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Marketing has been subject to massive change in the last 15 years, the move from offline to online, inbound rather than outbound, engagement instead of interruption. One thing that hasn’t changed is the fact that quality content wins every time. That’s not to say older methods of marketing no longer work, they either don’t work [...]
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Web site owners far and wide, or at least in the UK, breathed a sigh of relief yesterday as they were given 12 more months before the “Cookie Law“(pdf) comes into affect and the fines of up to £500,000 for non-compliance. Some of you are probably thinking: What law? What’s a cookie? The EU in [...]
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I have been a fan of Seth Godin long-time author, entrepreneur and now publisher, since early 2000 and his first ebook Unleashing the Ideavirus. This was early in my online career and it was the first time I had come across the viral marketing concept. Now with 13 books, ebooks, a blog with over 4000 [...]
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This post is dedicated to Huw Sayer, Gary Dickenson & Sally Ormond, following an involved Twitter discussion between us, over my recent post ROI in Social Media: Taking the Numbers Out of the Equation. And a subject Gary had covered in a post some 2 years previously: Why you can’t base twitter success and expertise on stats. [...]
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Today was one of those days when you are really busy but enjoying so much, everything you’re doing you hardly notice time disappear. To many Adnams is seen as a company with lots of resource and funding but in reality things are no different to many medium sized companies. One thing that makes Adnams stand [...]
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When the largest provider of website analysis goes down what can you do? Many commercial providers will be shouting: “That’s what you get for using a free service!” but all services go wrong, paid for or otherwise and I know who I would rather have fixing the problem. It does raise an issue that many, [...]
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