The Web Guy, Online Insights for Business
Last week I uncovered a study that showed links from a Google+ Page have a significant effective on your search rankings. Well it seems that Google isn’t just taking notice of links on it’s own platform when it comes to Social Media signals. Links In Tweets Count Too Branded3.com used their award-winning petition website, Twitition, [...]
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What makes for good SEO? With Google maturing and adapting its algorithm on a regular basis it can be difficult to be sure what really does have an impact when it comes to search engine optimisation. There are some factors we know for certain. Content is a critical component of effective SEO, and not just [...]
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Small businesses are always asking me, “How do I get to number 1 in Google?”, invariably my reply is, “How much are you willing to spend?”, with a wry smile of course. I do have to remind myself that even now in today’s switched on world there are lots of businesses that still don’t understand [...]
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Google do things at times that really change the game. Not only can the competition not keep up but they find it hard to know in what direction to go. In a further bid to dominate search, and at the benefit of the end user as well, Google has launched it’s new search functionality “Instant”. [...]
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After my last few posts on SEO I thought there was a piece missing and that was the how to from all of this. The part most have trouble with is gaining backlinks so I thought I would try to do a quick guide to gaining quality back-links for your web site. Search engine positions [...]
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I have read so many books, blogs and articles on search engine optimisation tips, tricks, advise and dos & don’ts over the years you start to wonder what to believe. Actually it is quite simple when broken down, there are only a few components to good SEO. Although this is a basic list you can [...]
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A while ago I wrote about positioning in the search engines and demonstrated what effect different positions had on traffic to a web site. Just this week I came across an anomaly in my results for one of the sites I run. For two very competitive phrases we had been working hard to gain position [...]
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Search Engine Optimisation and Social Media are now heavily entwined, success in either will rely heavily on your use of the other. Each discipline is now having a massive impact on the other. It’s not just about your Twitter conversation appearing in the real-time search results either. As you will be aware one of the [...]
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A lot of importance is put on being number 1, coming first, being better than the rest. But does it really matter? Nick Clegg and the Liberal Democrats for example came 3rd in the UK General Election, and look at the power they’re are now wielding, or Susan Boyle from Britain’s Got Talent 2009 who [...]
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As you are probably aware product reviews are a vital part of any e-commerce store, providing useful feedback both for your company and other consumers along with validation of your brand. Reviews are now so popular with consumers that a whole industry has grown to provide review services. There are also countless blogs, online videos [...]
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