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Is Local the New Niche?

24th October 2010 By

Small businesses are always asking me, "How do I get to number 1 in Google?", invariably my reply is, "How much are you willing to spend?", with a wry smile of course. I do have to remind myself that even now in today's switched on world there are lots of businesses that still don't understand how search works. And to be fair why should they, it's not what they specialise in. One of the ways to ensure favourable positions within Google or any other search engine is to focus on a niche … [Read more...]

Filed Under: Location Marketing, Search Engine Optimisation Tagged With: , , , , , ,

If Google Made Coffee It Would Be Instant

9th September 2010 By
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Google do things at times that really change the game. Not only can the competition not keep up but they find it hard to know in what direction to go. In a further bid to dominate search, and at the benefit of the end user as well, Google has launched it's new search functionality "Instant". For an in depth explanation of instant please see the Google blog but I will provide a basic overview. Now when you search on Google, in addition to predictive suggestions appearing as you type, Google … [Read more...]

Filed Under: Google, Search Engine Optimisation Tagged With: , , , , ,

Backlinks A How To Guide

22nd August 2010 By
backlinking ebook

After my last few posts on SEO I thought there was a piece missing and that was the how to from all of this. The part most have trouble with is gaining backlinks so I thought I would try to do a quick guide to gaining quality back-links for your web site. Search engine positions are largely driven by backlinks. Having a site that is search engine friendly helps and I would suggest that any business give thought to why they shouldn't be using Wordpress. Google will determine the quality of a … [Read more...]

Filed Under: Search Engine Optimisation, Twitter Tagged With: , , , , , , ,

SEO the easy way, a 5 step process

20th August 2010 By
3102556540_ee05871fae_m

I have read so many books, blogs and articles on search engine optimisation tips, tricks, advise and dos & don'ts over the years you start to wonder what to believe. Actually it is quite simple when broken down, there are only a few components to good SEO. Although this is a basic list you can spend much time and go into greater depth on each item. That said there really is no need to and when you have an existing business many of the research and choices you need to make will be driven … [Read more...]

Filed Under: Search Engine Optimisation Tagged With: , , , ,

Is Search Engine Optimisation Alone Enough to Get Traffic?

17th August 2010 By
2402764792_4b034c119f_m

A while ago I wrote about positioning in the search engines and demonstrated what effect different positions had on traffic to a web site. Just this week I came across an anomaly in my results for one of the sites I run. For two very competitive phrases we had been working hard to gain position in the search engines. The idea was based on generating volume rather than targeted traffic. Now normally you should focus on niche phrases, which makes your job easier when it comes to position and … [Read more...]

Filed Under: Google, Search Engine Optimisation Tagged With: , , ,

SEO and the importance of Social Media

5th July 2010 By
It's all about links

Search Engine Optimisation and Social Media are now heavily entwined, success in either will rely heavily on your use of the other. Each discipline is now having a massive impact on the other. It's not just about your Twitter conversation appearing in the real-time search results either. As you will be aware one of the key aspects of Search Engine Optimisation is links, one of the things Twitter and Facebook are great at is linking. If something you tweet is popular and it contains a link … [Read more...]

Filed Under: Search Engine Optimisation, Social Media

How much does being no.1 really matter?

13th May 2010 By
Webmaster Tools search results

A lot of importance is put on being number 1, coming first, being better than the rest. But does it really matter? Nick Clegg and the Liberal Democrats for example came 3rd in the UK General Election, and look at the power they're are now wielding, or Susan Boyle from Britain's Got Talent 2009 who is certainly not complaining. But when in the world of "Search" coming second is a different matter! I've just been going through Googles Webmaster tools, a mine of information about your site, … [Read more...]

Filed Under: Search Engine Optimisation Tagged With: , , ,

Give your product reviews more visibility in Google

24th January 2010 By
LCD TV search results

As you are probably aware product reviews are a vital part of any e-commerce store, providing useful feedback both for your company and other consumers along with validation of your brand. Reviews are now so popular with consumers that a whole industry has grown to provide review services. There are also countless blogs, online videos and web sites dedicated to reviewing products. So it is no wonder that Google now sees this content as relevant to search results. Now Google have been … [Read more...]

Filed Under: Google, Search Engine Optimisation Tagged With: , , , , ,

Get on the front page of Google for free – using real-time search

9th December 2009 By
iPhone Real-Time Google Search

Google's release of it's real-time search functionality is being greeted with mixed emotion. Along with opportunity words of caution are being expressed. Rae Hoffman of Outspoken Media highlights the opportunity not only for spam but also for the more unsavoury aspect of the web to rise to a promonent position, in his article "Google enables real time spam and more". Whilst this is undoubtedly true at present, I am sure Google will be onto these loopholes to ensure they deliver quality … [Read more...]

Filed Under: Google, Search Engine Optimisation, Social Media, Twitter Tagged With: , , , , , ,