The Web Guy, Online Insights for Business
What makes for good SEO? With Google maturing and adapting its algorithm on a regular basis it can be difficult to be sure what really does have an impact when it comes to search engine optimisation. There are some factors we know for certain. Content is a critical component of effective SEO, and not just [...]
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When it comes to grabbing attention online images play as an important role as headlines. The right image can have a massive impact on getting your content read and shared. Even choosing the right profile photo for Twitter or Facebook can impact the number of followers you have. A study by Curata, a content curation agency, shows content that included images saw more frequent clicks from site visitors.
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StumbleUpon is a powerful site for maximizing your content sharing strategy. And it can be the missing tool to crank your social media to the next level. But before StumbleUpon can start paying off for you in spades when it comes to content marketing, you need to learn a few tips and tricks to get started. Why bother? That’s [...]
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How does your business view the web? As a cheap route to market? An easy way to increase revenue? Or as a serious business tool that can catapult you ahead of the competition. In the 90′s the web was seen as an opportunity for smaller companies to level the playing field. There were many opportunities to leapfrog large brands, too slow and cumbersome to keep up with the change in technology.
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I am a big Hubspot fan. For those of you that have not heard of them, Hubspot were named 8th fastest growing software company in the US by Deloitte in October 2011. Providing online marketing applications for their clients, their own business marketing is a prime example of what makes social media work. Create great [...]
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:
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I’ve finally got it! Like many new social platforms it sometimes takes a while to see their value. Everyone has been shouting about Pinterest for some time and for many it’s been hard to make a use case. There’s no disputing it’s popularity, the growth figures alone vouch for that. But for me it’s where [...]
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The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it’s products but will also help spread “the word”. These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with [...]
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It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don’t miss the next “big thing”. Even when you do maintain focus you often find you have content spread all over the web on multiple platforms. Sure you have your blog as [...]
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A lot of the ideas I have through the year are inspired by what I read. My reading is not restricted to Twitter, Facebook RRS feeds, blogs, web sites and white papers. I have always loved books, and since the advent of the Kindle I horde books, although electronically, more than I ever have. The [...]
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