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Create Your Own Social Media PR Machine

5th February 2012 By Leave a Comment
Create Your Own PR

The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it's products but will also help spread "the word". These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with disciple like customers willing to promote and share the Apple way of life without question. What creates this type of loyal following? One explanation can be found in Simon Sinek's … [Read more...]

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Create Your Own Social Portfolio with the Timekiwi Timeline

30th January 2012 By 7 Comments
Timekiwi Timeline

It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don't miss the next "big thing". Even when you do maintain focus you often find you have content spread all over the web on multiple platforms. Sure you have your blog as the hub of your activity but it doesn't account for your photos on Instagram, Polls on Facebook, numerous interactions on Twitter and videos on YouTube. Services like Klout and Peer Index track … [Read more...]

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My Most Inspiring Books of 2011

21st December 2011 By 2 Comments
Steve Jobs

A lot of the ideas I have through the year are inspired by what I read. My reading is not restricted to Twitter, Facebook RRS feeds, blogs, web sites and white papers. I have always loved books, and since the advent of the Kindle I horde books, although electronically, more than I ever have. The ability to acquire a book instantly can be an addiction and my Kindle is full of unread books bought on a whim. I also have numerous sample books where I've managed to reign at least little control, … [Read more...]

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SWOT #22: Managing Time, Change and ROI

11th December 2011 By Leave a Comment

This week I was asked how I manage to fit so much into my day; reading, Twitter, writing, running and my day job. I have already given a glimpse of how I manage my day in this post about my daily schedule and another which shows how to use Google Reader and Twitter with BufferApp. If you are to analyse your day honestly most of us can find a few hours that we could put to better use. Now you should always allow for some downtime and don't cram your day to a point where you are feeling … [Read more...]

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Show Me The Money or Social Media ROI

30th November 2011 By 1 Comment
Show Me The Money

Here comes that cry again, "Show me the money"! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it is being resisted, or even advice that is being given to brands that they should not bother with it. A myopic view, that is dismissive of a medium that could compliment rather than … [Read more...]

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SWOT #21: Time Travel, The Future, Google+ and Online TV

20th November 2011 By Leave a Comment

We, you and I, live in the future. Not far in the future, but the future nonetheless. If you're reading this, you are way ahead of much of the population. Not because my blog is anything special, but because many ordinary people just don't read blogs, or use services like Twitter and Google+. Every day we are exposed to new and emerging technologies online. Even if the technologies are not that new, the way they're used is often ground-breaking. We get in discussions over the value of Google+, … [Read more...]

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It’s Not The Number Of Followers That Count, But What You Do With Them

15th November 2011 By 8 Comments
Value of an Existing Customer

You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back. Your followers grow but it still all feels a bit empty? Don't worry, it's quite natural. We all have a tendency to focus on the numbers. It doesn't matter whether it's Facebook, Twitter, LinkedIn, Google+ or even our Email List, we are always working on acquiring more subscribers. Is this really what we should be doing? Existing Customers Spend … [Read more...]

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SWOT #20: Uncertainty, Steve Jobs and Focus

6th November 2011 By

Another busy week online and off; when we are busy it can be hard to keep focus. With so much to do it's easy to get caught in a procrastination loop that sees us achieving little. This can be deadly when it comes to Social Media and blogging in particular. Quite timely then that I happened to be reading a book called Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields. Whilst the books main theme is about finding a way to control the fear that prevents us from being … [Read more...]

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The Future is Going Mobile, Are You?

4th November 2011 By
Ed Vaizey MP at IAB Engage 2011

I attended yesterday's IAB Engage conference in London this year for the first time. A chance meeting earlier in the year with Amit Kotecha, Mobile and Networks Manager at the IAB, we co-presented at Brand Republic's Social Media Strategy 2011, introduced me to the IAB. From an advertisers perspective it's a fantastic organisation with training and many conferences on offer, for free. IAB Engage is the event of the year for online marketeers, this year a celebrity interview with Dara … [Read more...]

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Have You Had The Klout Knocked Out Of You?

27th October 2011 By
Klout Graffiti

My first reaction to seeing my Klout score plummet overnight was disbelief. What had I done wrong? Apparently nothing, Klout scores have been re-calibrated across the board. Like the poor performing Euro the value of a Klout point has been downgraded. But why? Could it be that median scores were getting too close to 100? There's no value in a scoring system where you have too many people near the top end! Calculating Klout Klout calculates scores based on the following: How many … [Read more...]

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