The Web Guy, Online Insights for Business
This week I was asked how I manage to fit so much into my day; reading, Twitter, writing, running and my day job. I have already given a glimpse of how I manage my day in this post about my daily schedule and another which shows how to use Google Reader and Twitter with BufferApp. [...]
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Here comes that cry again, “Show me the money”! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it [...]
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We, you and I, live in the future. Not far in the future, but the future nonetheless. If you’re reading this, you are way ahead of much of the population. Not because my blog is anything special, but because many ordinary people just don’t read blogs, or use services like Twitter and Google+. Every day [...]
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You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back. Your followers grow but it still all feels a bit empty? Don’t worry, it’s quite natural. We all have a tendency to focus on the numbers. It doesn’t matter whether it’s Facebook, Twitter, LinkedIn, [...]
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Another busy week online and off; when we are busy it can be hard to keep focus. With so much to do it’s easy to get caught in a procrastination loop that sees us achieving little. This can be deadly when it comes to Social Media and blogging in particular. Quite timely then that I [...]
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I attended yesterday’s IAB Engage conference in London this year for the first time. A chance meeting earlier in the year with Amit Kotecha, Mobile and Networks Manager at the IAB, we co-presented at Brand Republic’s Social Media Strategy 2011, introduced me to the IAB. From an advertisers perspective it’s a fantastic organisation with training and many [...]
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My first reaction to seeing my Klout score plummet overnight was disbelief. What had I done wrong? Apparently nothing, Klout scores have been re-calibrated across the board. Like the poor performing Euro the value of a Klout point has been downgraded. But why? Could it be that median scores were getting too close to 100? [...]
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Why are you in business? Why do you write your blog? What is your purpose in life? If the reason you are doing these things is just to make money, then you shouldn’t use Social Media, you should just get a job. Show Me the Money We all have to live, so money factors in [...]
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As the world gets ever more mobile it is creating a fantastic opportunity for businesses. Consumers are using their phones to find their way around more, and to communicate with others about where they are and what they are doing, leaving a rich trail of marketing data. Both Starbucks and John Lewis (in the UK) [...]
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It’s official the “Ayes” to the right have it, Twitter remains in use on the Benches of the House of Commons. On Thursday, MPs voted by 140 votes to allow the continued use of Twitter during Commons debates. If you ever thought politics was stuffy and boring, then you would think British Politics was probably [...]
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