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Why You Shouldn’t Use Social Media

25th October 2011 By
Start With Why: How Great Leaders Inspire Everyone To Take Action

Why are you in business? Why do you write your blog? What is your purpose in life? If the reason you are doing these things is just to make money, then you shouldn't use Social Media, you should just get a job. Show Me the Money We all have to live, so money factors in what we do, but it should be as a by-product, not a purpose. This is why many, especially businesses, find Social Media so hard to grasp. They are always looking for the ROI in monetary terms, not at the long term good; … [Read more...]

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SWOT #19: Free WiFi, Pay Walls and New EU Directives

22nd October 2011 By

As the world gets ever more mobile it is creating a fantastic opportunity for businesses. Consumers are using their phones to find their way around more, and to communicate with others about where they are and what they are doing, leaving a rich trail of marketing data. Both Starbucks and John Lewis (in the UK) have announced they are enabling free WiFi access and Heineken are working with pubs in London to provide access at over 100 outlets. They are not doing this as a favour, but … [Read more...]

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5 Things The British Government Can Teach You About Social Media

18th October 2011 By
PM David Cameron meets with President Barack Obama

It's official the "Ayes" to the right have it, Twitter remains in use on the Benches of the House of Commons. On Thursday, MPs voted by 140 votes to allow the continued use of Twitter during Commons debates. If you ever thought politics was stuffy and boring, then you would think British Politics was probably the stuffiest of all. Well not any more. Not only are politicians more in favour of Social Media in the workplace than many companies, it seems that what ever President Obama can … [Read more...]

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Samsung’s Galaxy Tab Social Media Campaign

4th October 2011 By
Samsung Galaxy Tab

Could this be the rival tablet that is going to get the Android platform some market share? The recently released Samsung Galaxy Tab with a 10.1 inch screen, dual core processor, front and rear cameras is certainly a great looking piece of kit. They haven't held back in their creativity when it comes to promoting the device either. Samsung have a Social Media campaign that involves all the major platforms, YouTube, Facebook and Twitter. The Samsung Galaxy Tab on YouTube Choosing to … [Read more...]

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SWOT #17: Online Super-Powers and Preparing for Zombies

2nd October 2011 By

Facebook own Social Media, Amazon own E-commerce, Apple own the Tablet market, Google own Search; well we're pretty much done everyone else may as well go home. That's probably how it felt to many of the competitors to these online Super-Powers; but wait it a minute they all compete with one another. They all also pretty much rely on one another. We spend a lot of time discussing whether Google+ is the next Facebook Killer; whether Amazon's tablet was going to give the iPad a run for … [Read more...]

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Social Media is a Long Term Investment

28th September 2011 By
How hard can it be?

Short-termism in Business really frustrates me. I have been quite used to the fact that many wrongly see that what I do for a living as cheap and simple. Well, so is riding a bike, but did you take part in the Tour de France this year? Online gets such bad PR inside Business because we all know a nephew out of college who can put a web site together. Or that guy in the warehouse that has a really cool Facebook page. And, e-commerce, isn't that IT's responsibility? Not only that, Business, … [Read more...]

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SWOT #16: The Future of Social Media

25th September 2011 By

A week in which Facebook promised to change the face of Social Media, Google+ opened the platform to all comers, and my eldest daughter got her first Saturday job. Where does the Online World go from here; Facebook has truly drawn a line in the sand, challenging others to cross it. Frankly I don't believe Twitter need worry; the platforms are diversely different, and unlikely to have an impact. The most friction is going to be created between Facebook and Google, but here's the issue. In a … [Read more...]

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Social Networking Angst

22nd September 2011 By
So Many Social Networks

So Google+ goes public, open to anyone that now wishes to sign-up. Many will, but many more will not. Personally, I love the idea of Google+, so many of Google's web based applications make sense, are easier to use and more often than not, user centric. The problem I face, like many others, is one of time. From a business perspective I need to focus my effort where I can maximise return. The top level choice of Social Networks currently includes Facebook, LinkedIn, Twitter and … [Read more...]

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SWOT #15: Social Media is Evolving Rapidly

18th September 2011 By

Social Media is evolving fast; competition and the search for ROI are driving platforms forward rapidly. This week has seen some significant announcements from the 3 major players in the space. Facebook is becoming more like Google as it trys to fend of the Internet Giant from it's sacred territory. Dependant on privacy settings, you can now subscribe to someones public feed without becoming a friend. If you are an actual person, with a page, you can now merge this with your profile, … [Read more...]

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Sean’s Week On Twitter #14

10th September 2011 By

I witnessed an amazing thing this week; I saw a publishing company less than a year old get a book into 7th place on the Amazon best sellers list in 2 days. This was no ordinary company though, this was Seth Godin's Domino Project. A publishing company, in partnership with Amazon, with the aim of speeding up the process of bring books to market. If you follow the Domino Project closely you'll get to hear about the books as they launch and typically they are free for a day or two in Kindle … [Read more...]

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