Use YouTube To Fuel Your Social Media

Kony 2012 Viral Video

YouTube was formed in 2005 by 3 former PayPal employees. Google, never slow to spot an opportunity, acquired YouTube the following year. From it’s early beginnings YouTube is now one of the most powerful promotional channels on the web. Enabling anyone with a video equipped phone or camera to be the star of their own [...]

Continue Reading …

The Paris Region Channel Web TV Initiative (PREDA)

Credits: Aéroports de Paris − LUIDER, Emile − LA COMPANY

If you mention Paris in the context of online business LeWeb is what normally comes to mind. For the last 6 years this event has attracted businesses and entrepreneurs from around the globe. Now the Paris Region Economic Development Agency (PREDA) is looking to use Social Media to do the same, but on a more [...]

Continue Reading …

Honda’s Integrated Social Media Campaign

Honda Stories

TV advertising is still alive and kicking! That said TV requires another dimension to ensure it remains relevant, engages the audience and provides a return on investment. Social Media can play a major part in bringing, what would normally be classed as ‘Interruption Marketing’, to life. Trying this exact approach Honda are sponsoring the Cutting [...]

Continue Reading …

The Forgotten Social Media Channel

YouTube Generation

With Facebook and Twitter taking so much of the limelight in recent months you’d be forgiven for thinking these were the only platforms in Social Media. Facebook definitely the “Star of the Show” in terms of audience, it currently has 53% of all visits to Social Media sites. In recent months this has been declining, [...]

Continue Reading …

Effective Video Marketing by Email

Video in Email

We all know how powerful video can be be for presenting your products or services online. The popularity and growth of online video has been covered plenty of times before. Getting your video in front of the intended audience has always taken a little imagination, especially when it comes to promotion via email. Email clients [...]

Continue Reading …

How to do SEO for video blogs

I am a big fan of using video online for a couple of reasons, one I am a natural extrovert, I never need a second invite to get up on stage. And two, I find it much more difficult to write things down rather than demonstrate them. With services like Tube Mogul you can now [...]

Continue Reading …

Lights, Camera, Action could your business be an Oscar nominee?

Even though we have seen the popularity of YouTube and other online video channels grow massively, Internet users viewed 14.8 billion online videos in January 2009 alone*, many businesses still neglect this channel in their online marketing efforts. I have always enjoyed video production, in fact I dream of one day producing a Tarantino style [...]

Continue Reading …