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Honda’s Integrated Social Media Campaign

21st June 2011 By
Honda Stories

TV advertising is still alive and kicking! That said TV requires another dimension to ensure it remains relevant, engages the audience and provides a return on investment. Social Media can play a major part in bringing, what would normally be classed as 'Interruption Marketing', to life. Trying this exact approach Honda are sponsoring the Cutting Edge documentaries on Channel 4 'Bums, Boobs and Botox' this month on UK TV using short film clips supported by a central online hub. The … [Read more...]

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The Forgotten Social Media Channel

15th June 2011 By
YouTube Generation

With Facebook and Twitter taking so much of the limelight in recent months you'd be forgiven for thinking these were the only platforms in Social Media. Facebook definitely the "Star of the Show" in terms of audience, it currently has 53% of all visits to Social Media sites. In recent months this has been declining, albeit slowly. There is a big jump to Twitter, which takes only 3.2% of the visits and as the 3rd most popular social platform. Could this be slightly skewed by the fact that … [Read more...]

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Effective Video Marketing by Email

15th March 2010 By
Video in Email

We all know how powerful video can be be for presenting your products or services online. The popularity and growth of online video has been covered plenty of times before. Getting your video in front of the intended audience has always taken a little imagination, especially when it comes to promotion via email. Email clients have always lagged behind in supporting new web functionality and much of this is down to minimizing virus attacks from attachments or scripts running in hidden code. … [Read more...]

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How to do SEO for video blogs

11th January 2010 By

I am a big fan of using video online for a couple of reasons, one I am a natural extrovert, I never need a second invite to get up on stage. And two, I find it much more difficult to write things down rather than demonstrate them. With services like Tube Mogul you can now shoot a video upload it once and distribute it to nearly every decent video broadcast platform online. All of this is fantastic but comes with one draw back. Search engines don't index video very well! So your well crafted … [Read more...]

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Lights, Camera, Action could your business be an Oscar nominee?

10th December 2009 By

Even though we have seen the popularity of YouTube and other online video channels grow massively, Internet users viewed 14.8 billion online videos in January 2009 alone*, many businesses still neglect this channel in their online marketing efforts. I have always enjoyed video production, in fact I dream of one day producing a Tarantino style short film, but at this level there are many layers of complication. Expensive HD Video cameras, sound equipment, complex editing suites running on … [Read more...]

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