We are living in a sea of information. Content marketing has become the buzz word in every marketing strategy.
Although content marketing is nothing new it has never been easier to create and publish content.
Which has lead to a dramatic rise in the amount of content we consume.
Google’s Executive Chairman, Eric Schmidt, stated that: “Every two days we now create as much information as we did from the dawn of civilisation up until 2003.”
That’s an enormous amount of data, and a large amount of that data is surplus to requirement.
Search is Not Enough
When we search the web we are looking for specific information. The search engines are doing their best to help us find the best and most relevant stuff.
But like all automated processes they can only do so much.
Continually gamed Head of Google’s Search Spam team, Matt Cutts, has a fight on his hands to return the “good stuff”. In a recent statement Matt even suggested even guest blogging may not be a good practice.
There is one thing Matt Cutts and Google are for and that is value added content curation. The reason is that curation helps filter the web.
Where search can bring back results, human curators can sift those results of the gems of content valuable to their audience.
The Curators Win Too
Get known for uncovering valuable content and you can build an authority for yourself in your market sector.
Finding the good stuff can be hard, with this amount of information being created:
- On average over 139k new websites go live each day
- 144 bilion emails are sent daily
- 500 terabytes of data are uploaded to Facebook every 24 hours
- 1 billion Tweets are sent every 2–3days
- 40 million Instagram photos uploaded daily
- 60 hours of video uploaded every 60 seconds
Content Curation Made Easy
That’s why we have created a tool called Kurasie.
Kurasie is a content curation engine, that makes the curation process easier to manage from one central location. Give Kurasie a try, it’s free for 90 days, no credit card required.
[Photo Credit: ninopnatividad]