14 of the Best Location Based Marketing Apps for Business

Check In Here

Check In Here

77% of the worlds population now has a mobile device, according to the ITU, with 90% of the world now living in an area with mobile access. Mobile Internet usage is growing at a rapid rate and expected to over take access via PC or Mac within 5 years.

In many developing countries web access by mobile only, already exceeds desktop web access, with 25% of web access in the UK and US by mobile only already.

With figures like these it’s not surprising to see the growth in location based services and location based marketing. Mobile price comparison, recommendations and offers all based on location can drive business and encourage customer loyalty.

Here are 14 of the best and up-coming location based applications.

1. Foursquare

Seen by many as the the location based application with the most potential, with over 8 million users worldwide and 2.5 million check-ins a day. Foursquare encourages users to check-in at locations in return for virtual badges and points. It works across many mobile devices and businesses can offer rewards of their own, currently for free.

2. Gowalla

A popular alternative to Foursquare, Gowalla offers users virtual rewards and allows them to connect based around locations. Businesses can add offers and rewards for free and personalise greetings to users checking in.

3. Groupon

The gorilla of discount voucher sites. The fastest growing company in the world has spawned many copycats but is staying ahead of the competition with it’s focus on creative copywriting. Businesses can advertise offers based on location in return for group purchases. Commissions can be high, around 30% and expected discounts for effective take up may mean you need to encourgae loyalty or upsells to make money long term.

4. Google Places

If your business hasn’t claimed it’s listing on Google Places yet you are already missing opportunities. You are able to add lots of additional information to your listing, including photos and video. Google uses places listings in local search results above standard results and users can rate and share their favourite businesses.

5. Google Offers

Only recently launched, Google Offers is a group buying discount site similair to Groupon. Offers are location based and with it’s dominance of online, Google is one ot watch in this space.

6. Facebook Places

With over 500 million users, 50% of them regularly accessing the site via mobile, Facebook cannot be ignored. Facebook Places is similair to Foursquare but even more social, as users can share and earn rewards together. Claim your place page to start promoting your business locally.

7. SCVNGR

A location based mobile game with potential. Google is one of the investors in SCVNGR. Businesses can set challenges and rewards, even connect locations to encourage multi-site visits.

8. Shopkick

A reward based application, users earn Kicks just for visiting a shop and can earn extra Kicks for preforming tasks such as scanning certain products. They can then redeem your Kicks for iTunes vouchers, resturaunt vouchers, movie tickets and lots more. Users can even donate them to charity.

9. Vouchercloud

Discount vouchers and offers based on location. One of the cool features of vouchercloud is that users can pre-downlaod vouchers before leaving home and store them ontheir phone or print them off. Suitable for larger retailers you can list unlimited offers and locations for £200 per year.

10. Urbanspoon

Not only location based but focussed on eating out. Urbanspoon is a great resturaunt review site that’s free for businesses to add a listing. In addition to customer reviews they also pull in reviews from Professional Critics, Blogs and other online sources. Even if your location isn’t listed you can still add your restuarant and as it is free why wouldn’t you?

11. Loopt

Integrating with Facebook, Loopt enables users to see where your friends are in real-time, sharing offers and rewards. US based only at the current time, businesses are invited to partner with Loopt for branded pages associated with certain locations.

12. Brightkite

Group texting between friends for free with place check-ins. Up-coming with 7 million users to date advertising is fairly simple through banner and text ads but they are location based. One to watch.

13. Yelp

A mobile yellow pages with reviews and offers. With over 50 million users you can advertise on Yelp for free, targeting users with offers and rewards. In addition to this you can also engage with customers privately and publicly within the application.

14. Where

Has 4 mllion users on it’s own mobile app that allows users to discover and share their favourite places. It’s business model is as an ad serving platform across many other apps claiming to reach over 50 million users. They do offer a free business page where you can include vouchers.

Location marketing is growing fast, do you have any applications to recommend?

About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

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  • Paddy

    Thanks for this helpful primer!

  • @c8a0f9fd0d97387aad6fc8b5e172c336:disqus You’re welcome, glad it was of use

  • Luke

    hi Your ranking is correct except for the fact that you have forgotten your uebbo.net service which I think is the portal for the management of the Proximity marketing is more evolved.

    greetings

  • Jeffster
  • Steamkeg.com is
    another up and coming geo-location startup. They’re real-time GPS racing games
    for the iPhone. They have a video game flare feature, allowing players can use
    power-ups to attack each other, or use shields to protect themselves. The games
    can be played on land or water. These games are quick and simple to create. I
    personally played one on the lake, a 20 mile run, it was competitive and fun.

    Local businesses
    are able to utilize their “Sponsor Game” feature to drive traffic to
    their place of business.

  • Among all above the Google Pay is the best one compare to the location based marketing. So let you can easily target particular set of customer.

  • What do you think Facebook will do with Gowalla? make it better or worse?

  • Paul Baron

    Where do you classify platform solutions like Media2Go (www.media-2go.net) in the list – a #15 or other?

  • lovas94

    Hi all! Has anyone tried Pozzr (pozzr.com)? Looks like a great tool.