The Local Online Marketing Opportunity [INFOGRAPHIC]

The Local Web

The Local Web

Back in the ’90’s when the Internet was starting to become relevant for business, many companies were building websites with the aim of reaching markets further afield.

Hence the World Wide Web.

In the last few years Social Media has grown in popularity, becoming a significant marketing opportunity for many businesses. Behind this phenomena the rise in mobile web access has strengthened access on the go.

Combine the fact that people are taking with each other online and increasingly using mobile, it’s no wonder that local businesses can justify using the web for local marketing.

Balihoo, a local marketing automation technology and services company, has produced an awesome infographic based on a number of sources highlighting the importance of local online.

Some of the headline data shows:

  1. 73% of online search activity is related to local content.
  2. Gartner predicts mobile phones will overtake PCs as the most common web access device worldwide
    by 2013.
  3. 83% of local Internet searchers follow-up offline.

Further statistics are shown in the infographic below:

Local Web Infographic

Local Web Infographic

About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

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  • Amber Daley

    Sean,

    You are spot on: Social media and mobile are quickly changing the way brands interact with consumers. Exciting times, to be sure, but also a bit intimidating to marketers who want to make the most of their already tapped teams and budgets, while tracking ROI.

    I am a huge proponent of social media, having seen its power in full effect for national brands all over the globe. If you might be interested, I warmly invite you and your readers to attend a webinar we are conducting tomorrow morning at 12 p.m. EDT, entitled, “How to Turn National Brands Local with Social Media.” The materials from the session will be available for download, so feel free to take a gander if you’re unable to attend. http://balihoo.com/webseries/May2012

    Best,
    Amber Daley
    content manager, Balihoo

  • @google-27e741ffde4270f4882c9b62f1224535:disqus Thank you for the invite, sorry I couldn’t make it live but will check out the recording, and more importantly thanks for the great infographic in the first place.

  • Love the infographics!  It’s certainly one great way to pass information, it’s clear and entertaining which you can’t say for most of the information on the web.