A Guide To Mobile App Marketing [INFOGRAPHIC]

Apple iPhone Apps

Apple iPhone Apps

With over 1 billion smartphones currently in use worldwide it’s no wonder every company wants to build a mobile application.

Like any other digital platform the popularity of your mobile application will be driven by its content. Produce something that entertains or adds value for the end user and you could be on to a winner.

You will be in for some competition though, there are currently 775,000 apps in the Apple App store alone. Experts estimate the the Google Play store also contains a similar amount of applications.

With the market worth €1.6 billion, or $2.15 billion, it is no wonder everyone wants a piece of it, now all you have to do is decide which platforms to produce your application for!

Once you’ve done that you can use the handy infographic guide below from bluecaribu to help market your mobile application.

Guide to Mobile App Marketing – An infographic by BlueCaribu and uSpeak

About Sean Clark

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  • Harsha M V

    Right on Time for the App we launched – Nomad – Android Apps on Google Play

  • Harsha good luck with the launch

  • apptous

    Fantastic infographic! There’s a few things I would add (though I’m being picky)…

    1. If you have more than one app aimed at the same target group, don’t forget to cross promote!

    2. Make it easy for your users to report bugs, submit feature requests etc. At the end of the day, the product needs to be spot on. This make the rest of the marketing so much easier (especially the social sharing side of things)

    3. Submit your app to niche app stores. Don’t just rely on the larger stores for downloads- there’s plenty of options.

    You can ask your developer to integrate the first two points here, or alternatively, http://www.appto.us makes this extremely simple.

    Thanks for sharing this, it’s a great resource!

  • Thank you for the additional points, most welcome.

  • apptous

    No problem at all!

  • Sonali

    Great post!! Like it.. I would like to add some points into it like Pre & Post launch marketing, which I have discussed @ http://creatiosoft.com/forum/forumdisplay.php?fid=11 ….. I would love to have your comments and feedback if any to make my posts more interesting and useful!!