Mozy Online Backup Solution Video Marketing Example

Mozy Online Backup

Mozy Online Backup

With the advent of “The Cloud” most of the files I deal with on a daily basis never exist on my computer. Whether it’s Google Docs, Dropbox or Apple’s iCloud there are a multitude of places to store your files but relying on one back up solution can leave you vulnerable.

That’s why I have started using Mozy Online Backup. Mozy is a great backup solution that is 100% automatic. You always have the most recent versions of your files in a safe online environment that you can access from anywhere. Unlike some other online backup and storage options your information is always encrypted during the backup process and while stored in the Mozy data centres.

Mozy uses SSL encryption, the same technology used by banks secures your data during the backup process. You choose Mozy’s encryption key using either 448-bit Blowfish or manage your own key using military-grade 256-bit AES to secure your data during storage. For even further peace of mind Mozy Online Backup is backed by EMC with over £8 billion of revenue, EMC stores and protects more information for the Fortune 500 than any other company.

They’ve not done too badly with their latest marketing efforts either, with this entertaining video campaign. In terms of viral video it does a great job of emphasising the importance of backing up, which is not normally a very exciting subject to discuss.

About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

Find Sean on:
Twitter
LinkedIn
Google+