You are here: Home

My Top 10 Blog Posts of 2011

30th December 2011 By Leave a Comment
Thank You

Well this is it my final post of 2011. Thank you to all those that have visited my web site, given their feedback and shared my content. You made my efforts feel worthwhile. I have also made many new friends online this year, too many to mention and only a few I have met in person, such is the way of the world nowadays. A special thank you to Dino Dogan of Triberr.com in particular for introducing me to many like minded bloggers whom I now work with on a regular basis. Having already written … [Read more...]

Filed Under: Blogging Tagged With: , , , , , , , ,

What’s a Twitter Follower Really Worth?

28th December 2011 By 1 Comment
Value per Follower

It is frustrating having to justify the value of engaging with customers through the use of Social Media. The most important part of a business are it's customers, therefore surely anything that enables you to interact with them more effectively, adds value? Twitter is one platform that often comes under fire from those forever pushing to have the ROI of Social Media demonstrated to them. See You In Court But take that Twitter account away, and some companies will go to court to get it back. … [Read more...]

Filed Under: Twitter Tagged With: , , , , ,

My Tools and Applications of 2011

24th December 2011 By 2 Comments
Conway Stewart Fountain Pen

I am a big advocate of "doing the work", tools and applications are secondary. Having the latest gadget or using the hottest application in Social Media are not as important as engaging in the conversation or sharing valuable content. Unless that is, they improve performance, effectiveness or efficiency. My priority is always effectiveness over efficiency. Some may see this as pure semantics, but it really matters. It can be efficient to have a tool that automatically sends Tweets all day … [Read more...]

Filed Under: Online Business Tagged With: , , , , , , , , ,

My Most Inspiring Books of 2011

21st December 2011 By 2 Comments
Steve Jobs

A lot of the ideas I have through the year are inspired by what I read. My reading is not restricted to Twitter, Facebook RRS feeds, blogs, web sites and white papers. I have always loved books, and since the advent of the Kindle I horde books, although electronically, more than I ever have. The ability to acquire a book instantly can be an addiction and my Kindle is full of unread books bought on a whim. I also have numerous sample books where I've managed to reign at least little control, … [Read more...]

Filed Under: Social Media Tagged With: , , , , , , ,

Google are Scheming Again

16th December 2011 By 2 Comments
Google Schemer

When a new social platform gets released and I have got over the initial "shiny new toy" syndrome, my next thought is "how can I use this for business"? Sometimes it's obvious, Facebook and Twitter, and other times, Google+, it takes a bit more thought about how it could be useful. If there is one thing about Google and Social Media, it's that they are willing to try all sorts of things. So when I got a beta invite (I have a few to give away below) to their new Schemer application, the process … [Read more...]

Filed Under: Google Tagged With: , , , , ,

Twitter, Can I Have My Name Please?

15th December 2011 By 3 Comments
10-4 Good Buddy

When I first started using the Internet anonymity was a practised norm. With the popularity of Social Media, being anonymous is no longer an option. Just like CB handles from the 80's, in the 90's the web was full of wonderful names, phillysteve, smithy65 and buckshot76 are examples of a common alpha numeric combination used by many. My own favourite choice, when available, was a cross between my name and what I did, seanEbusiness. Stupidly we were using these anonymous usernames and avatars, … [Read more...]

Filed Under: Twitter Tagged With: , , , ,

SWOT #22: Managing Time, Change and ROI

11th December 2011 By Leave a Comment

This week I was asked how I manage to fit so much into my day; reading, Twitter, writing, running and my day job. I have already given a glimpse of how I manage my day in this post about my daily schedule and another which shows how to use Google Reader and Twitter with BufferApp. If you are to analyse your day honestly most of us can find a few hours that we could put to better use. Now you should always allow for some downtime and don't cram your day to a point where you are feeling … [Read more...]

Filed Under: Social Media Tagged With: , , , , , , , ,

The Twitter Phone

9th December 2011 By Leave a Comment
The Twitter Phone

The phone can be a great tool when used in the right way. It's cost effective, saving time in costly meetings and long distance travel. With the advent of mobile phones, it became even more useful. Phone calls can now be made from anywhere you can get a signal. You can just as easily speak with clients if you are on a train as you can if you are in your office. Even with multi-person conference calls, using a phone is a very focussed form of communication, and absolutely perfect for customer … [Read more...]

Filed Under: Twitter Tagged With: , , , ,

How To Tweet All Day & Still Do Your Job

5th December 2011 By 7 Comments
Tweeting Links = More Followers

According to studies by Hubspot's Social Media Scientist, Dan Zarrella, Tweeting more often has positive results on the number of followers you have and the number of ReTweets you get. In his first report Dan details how including links in your Tweets can lead to more Tweets being ReTweeted by your followers. In the second report his research shows that the amount of links you Tweet and the amount of followers you have are positively linked too. So, sharing more information via Twitter, … [Read more...]

Filed Under: Twitter Tagged With: , , , , ,

Show Me The Money or Social Media ROI

30th November 2011 By 1 Comment
Show Me The Money

Here comes that cry again, "Show me the money"! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it is being resisted, or even advice that is being given to brands that they should not bother with it. A myopic view, that is dismissive of a medium that could compliment rather than … [Read more...]

Filed Under: Social Media Tagged With: , , , , ,
« Older Posts
Newer Posts »