The Web Guy, Online Insights for Business
Businesses spend much of their time trying to attract customers to their web site. Not giving much thought to what will happen when they get there. Often spending thousands of pounds (dollars) on design, paying little attention to the user experience or content. A “Field of Dreams” attitude still exists amongst many business men and [...]
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If you mention Paris in the context of online business LeWeb is what normally comes to mind. For the last 6 years this event has attracted businesses and entrepreneurs from around the globe. Now the Paris Region Economic Development Agency (PREDA) is looking to use Social Media to do the same, but on a more [...]
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The newspaper business is having a torrid time. Not so much due to the bad press, excuse the pun, around phone hacking and police bribes, but largely due to their income stream being choked. The Internet is allowing anyone to report the news, Twitter is breaking more and more events before CNN or the BBC. [...]
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I’ve finally got it! Like many new social platforms it sometimes takes a while to see their value. Everyone has been shouting about Pinterest for some time and for many it’s been hard to make a use case. There’s no disputing it’s popularity, the growth figures alone vouch for that. But for me it’s where [...]
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How local do you want to get? For some businesses the World Wide Web holds no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. When I first started working online in the late ’90s the big draw was the ability for small businesses to be [...]
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The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it’s products but will also help spread “the word”. These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with [...]
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It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don’t miss the next “big thing”. Even when you do maintain focus you often find you have content spread all over the web on multiple platforms. Sure you have your blog as [...]
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Google+ has a lot of potential as a social platform. It’s growth isn’t surprising considering the leverage Google has. 90 Millions users in under a year is a great achievement. It is likely to grow further and faster in coming months, especially as Google tie the platform more and more into it’s standard search product. [...]
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They are appearing everywhere, on buildings, in magazines, on buses and trains. QR Codes are a growing phenomena. They can bridge the gap between off-line and online, enhancing user experience. There are not the best looking marketing devices, but the alternatives NFC – Near Field Communication, are technical to implement and limited to a few [...]
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Millions of people visit the Natural History Museum in London every year. They queue around the block for hours in busy periods to see the latest exhibition. To take in the awe inspiring Tyrannosaurus, to experience the sheer size of a Blue Whale; to see parts of our world close up, in a way we [...]
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