The Web Guy, Online Insights for Business
The popularity of Google+ is growing, quite rapidly to according to CEO Larry Page there are now over 90 million users. Celebrities are now starting to take to the service including Lady Gaga, who has over 18 million followers on Twitter, and even David Beckham who recently held a Hangout for fans on the platform. [...]
Continue Reading …
You are probably aware of the importance of content marketing. You may even understand its role in online marketing, not just from a search engine optimisation perspective, but in it’s ability to attract and engage an audience, otherwise known as Inbound Marketing. If you’re not yet convinced you only have to look at studies by [...]
Continue Reading …
A few weeks ago I wrote a post pleading for Twitter to release dormant usernames. The astute amongst you may have noticed that I now have my real name as my Twitter username @SeanClark. Thanks to a suggestion in a comment by @SeeBiz, Twitter transferred ownership of @SeanClark over to me in a matter of [...]
Continue Reading …
Since launching in in early 2011 Google+ is still seen by many as the “Geeks Social Network”. There’s no doubt that the Tech Savvy are in the majority on the platform, but underneath the discussion lies a potential that is just starting to surface. It almost goes without saying that Google’s search domination was going [...]
Continue Reading …
You have heard me say it before, but it’s true, content is the bedrock of your online marketing, whichever way you choose to slice it. It doesn’t matter whether you’re creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns. [...]
Continue Reading …
Well this is it my final post of 2011. Thank you to all those that have visited my web site, given their feedback and shared my content. You made my efforts feel worthwhile. I have also made many new friends online this year, too many to mention and only a few I have met in [...]
Continue Reading …
It is frustrating having to justify the value of engaging with customers through the use of Social Media. The most important part of a business are it’s customers, therefore surely anything that enables you to interact with them more effectively, adds value? Twitter is one platform that often comes under fire from those forever pushing [...]
Continue Reading …
I am a big advocate of “doing the work”, tools and applications are secondary. Having the latest gadget or using the hottest application in Social Media are not as important as engaging in the conversation or sharing valuable content. Unless that is, they improve performance, effectiveness or efficiency. My priority is always effectiveness over efficiency. [...]
Continue Reading …
A lot of the ideas I have through the year are inspired by what I read. My reading is not restricted to Twitter, Facebook RRS feeds, blogs, web sites and white papers. I have always loved books, and since the advent of the Kindle I horde books, although electronically, more than I ever have. The [...]
Continue Reading …
When a new social platform gets released and I have got over the initial “shiny new toy” syndrome, my next thought is “how can I use this for business”? Sometimes it’s obvious, Facebook and Twitter, and other times, Google+, it takes a bit more thought about how it could be useful. If there is one [...]
Continue Reading …