In this week’s show Rob takes the “Lead”, as we discuss Lead Magnets.

These are a powerful way to attract people to leave their contact information on your website. When used in the right way a lead magnet will way outperform your standard contact page in terms of lead generation. Lead magnets turn your website from a passive brochure into a critical business function.

Listen in as we go through 13 steps to creating an effective lead magnet.

Want to see a lead magnet in action? Visit Rob’s website at Robtyson.net.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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