This is Episode 21 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.
Google’s Webmaster Tools is a powerful, but often neglected, web application that allows you to monitor the health of your website and it’s performance in the search engines. When combined with Google Analytics it can provide some great insight into what phrases your website appears for in Google Search. On its own Webmaster Tools can help you optimise your website so that it can get found easier, and it also acts as an early warning system to any potential technical issues with your website.
In this episode we get into the details of how you can leverage the information from Webmaster Tools to benefit your website.
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