http://seanclark.com/search-engine-optimisation/how-much-does-being-no-1-really-matter/ The Web Guy, Online Insights for Business Mon, 14 May 2012 16:20:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://seanclark.com/search-engine-optimisation/how-much-does-being-no-1-really-matter/comment-page-1/#comment-104 Sean Thu, 13 May 2010 22:42:45 +0000 http://seanclark.com/?p=263#comment-104 Of course, the conversion rate may differ by position but with such a large difference in click through rate I think in most cases you'd still get a better ROI with position 1. Also, have in mind that these are natural search results, once you start to look at paid results you can often get more clicks from a lower position. With paid search you have the luxury of testing and can control your ad position more than you can with natural search. Of course, the conversion rate may differ by position but with such a large difference in click through rate I think in most cases you’d still get a better ROI with position 1. Also, have in mind that these are natural search results, once you start to look at paid results you can often get more clicks from a lower position. With paid search you have the luxury of testing and can control your ad position more than you can with natural search.

]]> http://seanclark.com/search-engine-optimisation/how-much-does-being-no-1-really-matter/comment-page-1/#comment-103 thepaulsilver Thu, 13 May 2010 08:05:03 +0000 http://seanclark.com/?p=263#comment-103 You are assuming though that the conversion rate by position is equal, something that is not the case in Paid Search; quite often lower positions (ie. 3 or 4) convert better than position 1... You are assuming though that the conversion rate by position is equal, something that is not the case in Paid Search; quite often lower positions (ie. 3 or 4) convert better than position 1…

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