SEO and the importance of Social Media

It's all about linksSearch Engine Optimisation and Social Media are now heavily entwined, success in either will rely heavily on your use of the other. Each discipline is now having a massive impact on the other. It’s not just about your Twitter conversation appearing in the real-time search results either.

As you will be aware one of the key aspects of Search Engine Optimisation is links, one of the things Twitter and Facebook are great at is linking. If something you tweet is popular and it contains a link back to your web site it is likely that link will find its way onto a 3rd party blog or web site building up your back links. Conversely if your web site performs well in natural search and you post a popular article it is likely that this will get tweeted or added to Facebook, again completing that circle of linking and popularity.

Therefore the key to getting this referral engine to work on autopilot for you is by ensuring you write about things that are remarkable and therefore linkable.

Photo by: http://www.flickr.com/photos/intherough/ // Creative Commons
About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

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