Not a day goes by without a mention in the news of the latest innovation or issue from Facebook or Twitter.
Or the latest social platform that’s sure to be “the next big thing”; Pinterest?
With this mind you would think that companies would be obsessed with trying to find ways to use Social Media to drive business. According to research by BlueCaribu it is in fact Search Engine Optimisation, or SEO, that is still dominating businesses thoughts, with 9.1 million related searches every month.
This Google Trends graph corroborates their research showing the search term SEO has stayed well ahead of Social Media from 2004 right up to the present day:
It must be noted that Social Media does play an important role in SEO, as mentioned in previous posts. This report for example shows how Twitter helps your SEO and a further study confirms Google Plus is good for SEO too.
The complete research carried out by BlueCaribu is presented in this awesome info graphic they have produced:
How big is the SEO Industry on the Internet? – An infographic by the team at BlueCaribu
What matters to you most, Social Media or SEO?