I am a big Hubspot fan. For those of you that have not heard of them, Hubspot were named 8th fastest growing software company in the US by Deloitte in October 2011. Providing online marketing applications for their clients, their own business marketing is a prime example of what makes social media work.
Create great content, consistently, in multiple formats and give it away for free.
This attracts visits to their platform again and again, giving them many opportunities to convert visitors into customers.
They produce a weekly video podcast every Friday, filmed live at their head office in Cambridge, Massachusetts. Hosted by Karen Rubin and Mike Volpe, it is around 20 minutes of entertaining news and tips on social media, all with useful “marketing takeaways”.
One of the other things they are prolific at is producing Ebooks. Now these aren’t low quality, unplanned, collections of blog posts. Rather they are well thought out and beautifully presented useful reference documents for you to download for free. These are a great way to educate yourself of the benefits of social media and find out what you really need to know about the platforms that matter.
Below I have chosen 3 of their most recent books you may find of interest:
The fastest growing social platform of all time according to Comscore, is really making an impact in the social world. Easy and fun to use there are some hidden gems in the way you can use the platform to add real value to your business. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales.
This book provides an overview of how the platform works and some real-life examples of Pinterest for business use in action.
When Google steps into a market place the competition better watch out. Whilst not every venture has been successful for them, Google are very good at disrupting the market place. Their Google+ platform has certainly done that. Where it is not as popular as Facebook it has grown fast and we are starting to see a significant impact especially in natural search from it’s presence.
This guide will help you set-up a Google+ presence and help you become more aware of the importance the platform will play in the future of social media.
Whereas Pinterest and Google+ are the new guy’s in town, LinkedIn launched in 2003 and is the place for business networking online. In this book 5 LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business. Learn how to build your LinkedIn foundation, grow your network, market your business, market yourself and measure your return on investment.