Finding Time for Social Media

Create a Schedule

Create a Schedule

Working 12 hour days, 6 days a week is not unusual for many small business owners. If it isn’t finding new business, there is accounting to do and staff to manage. So you would be forgiven for sticking with well known practises and familiar ground when it comes to marketing.

The old methods are easy to use and you’re comfortable with the returns they deliver. That is until they stop delivering.

So where do you find the time?

It’s true that Social Media requires a hands on approach. It is not the fire and forget of traditional marketing. But with careful planning it is possible to find an effective schedule in even the busiest of lifestyles.

Getting in the habit

The key to integrating Social Media is to make the actions habitual. Making them part of your daily schedule, like brushing your teeth, means the effort is hardly noticed. The effects can be great.

A real world example

Below I outline a typical day and how I integrate Social Media into my daily schedule. Notes are taken throughout the day if ideas for blogging come to mind.

06:30-07:00 : Early morning run.

07:00-08:00 : Breakfast with the family, newspaper replaced with iPad reading selected news feeds and tweeting stories of interest. If there are many I will schedule some for later in the day.

08:00-09:00 : Commute to work. Radio replaced with Podcasts on areas of interest or topics for study.

09:00-13:00 : Work, some tweets if scheduled earlier in the morning and replies if appropriate.

13:00-14:00 : Lunch, reading selected industry blogs, commenting and tweeting, some scheduled for the afternoon. Possibly outline some blog post ideas if time allows.

14:00-17:30 : Work, some tweets if scheduled earlier in the morning and replies if appropriate.

17:30-18:30 : Commute home. Radio replaced with Podcasts on areas of interest or topics for study.

18:30-20:30 : Tea and family time. Some tweeting or reading (via iPad), especially if soap operas are the entertainment of choice on TV;)

20:30-22:00 : Writing a blog post based on previous ideas. Edit and schedule prior nights writing for publishing in the morning.

22:00-00:00 : Reading, research, work or a little TV.

Every day doesn’t always go to plan. We all have bad days, schedules disrupted by family or work are not unusual. I will always take the opportunity to read or tweet, which is why I love my iPad, if waiting for meetings or other delays occur during the day. But when all else is running smoothly this schedule is comfortable enough to allow for the production of steady content and engagement online.

Note taking a key

The biggest difference to my schedule was when I introduced regular note taking based on the content I was consuming. This in itself made my evening writing easier and I am rarely short of ideas to write about.

My schedule may not be suitable for others but I hope it highlights the time that can be found in even the busiest of days to engage, curate and create.

Do you have a schedule of your own to share?

About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

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  • Thanks for sharing this Sean, it’s a great insight and definitely helps me identify areas for improvement. Though I might skip the 6.30 early morning run!

    I’d be interested in what you use to take the notes and save the URL’s. I don’t use an iPad but use Dropbox and Evernote on the iPhone to save stuff (either direct or from the laptop).

    Cheers

    Rich(P.S Where does drinking beer fit into this?)

  • @richardmackney:disqus Evernote is my most used tool on my iPad, iPhone & Mac, I’ll bookmark sites, audio clips, photos, take notes etc. In fact Evernote has taken over from Google Docs, except for collaboration, because it is so seamless. 
    Dropbox I use for saving docs from the Mac to access when mobile or for sharing.

    Every good writer is always accompanied by a beer, it loosens the brain muscle and derestricts inhibition!

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