So you want ROI from Social Media?

Facebook ShoppingHotter than Social Media itself is the discussion on how to monetise it and measure ROI. Part of me is sick of this, the whole reason for Social Media is to be social, interact, a chance for big Brands to speak to individual consumers. Then I realise that I live and work in the real world where the idealistic vision of eternal discussions between monolithic companies and Mrs Smith next door can only continue if the shareholders get their 10 cents.

Well we didn’t have to wait long for it to happen, just like the e-commerce gold rush of the nineties retail shops are now entering “Social Space”. The peaceful days of chatting on Facebook, playing pointless games and sending virtual cocktails without the pressure on your credit card are gone!

It was always going to happen, Facebook came of age in 2009 when it turned a profit and now has partnered with PayPal for advertiser payments. The next step from here is not a big one.

Alvenda provide an application that allows you to have a Flash based shop within Facebook. The downside for the consumer is multiple shops and you end up with something similar to what exists already outside of Facebook.


The Facebook Shopping Mall from Payvment, shop at multiple retailers with one checkout across Facebook, it will even handle multiple currencies. It uses PayPal as the payment provider and another minor detail, it’s free!

So now you have another, more direct way, to get your ROI from Social Media.

About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

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  • Sound comments – I am hoping for the more meaningful purpose which is measuring the Social Return on Investment – which means looking at what you bring to the community/world by doing what you do – Adnams are amazing at doing that, but is it measured, and if so, how?

  • Rosanne,

    Thank you, of course Social Return on Investment is more meaningful than just monetary return and certainly has a more lasting effect. Adnams do measure this from time to time but in the more conventional method of high street surveys to gauge exposure and reaction to the brand.