SWOT #20: Uncertainty, Steve Jobs and Focus

Sean's Week On Twitter

Sean's Week On Twitter

Another busy week online and off; when we are busy it can be hard to keep focus. With so much to do it’s easy to get caught in a procrastination loop that sees us achieving little. This can be deadly when it comes to Social Media and blogging in particular.

Quite timely then that I happened to be reading a book called Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields. Whilst the books main theme is about finding a way to control the fear that prevents us from being creative or innovative in our business or personal lives. One of the key solutions is achieving focus when performing particular tasks.

This week also saw the release of Steve Jobs biography which I obtained in audio format. Listening to this during commuting time it became obvious that Jobs used many of the principals that Jonathan Fields promoted in his book. No accident then that the trait of one of the most creative technologists of our time was the ability to intensely focus on his objectives.

These two books are quite complimentary, I would even go as far to say that one is the theory whilst the other demonstrates the implementation of a focused approach to achieving what we want in life. Though I wouldn’t advocate going as far as Jobs did, there are certainly learnings to be gleaned.

Therefore in the coming weeks I will look to apply this new found knowledge in my own life, which reminds me I was writing this weeks SWOT wasn’t I!

Five links from Sean’s Week on Twitter for you in SWOT #20; any comments or additions please add them below.

Social Media Success Is About Purpose, Not Technology

Finding your purpose in life can be difficult, in business you need to look further than profit. Now if you combine Social Media and business then success is all about that purpose. The reason many businesses fail in Social Media? Lack of purpose behind it’s implementation.

Retail sales over mobile have exploded from 0.4 to 3.3% since 2010

The world is going mobile of that there is no doubt. Looking at analytics from the web sites I run I can see increased visitation and sales from mobile devices. Online retailers now need to ensure they are ready for the mobile marketplace and not lose out to the more agile competition.

5 Reasons Google+ Could Win the Social Enterprise Battle

Could this be it? Could Google be after the Social Enterprise market rather than the personalised world of that Facebook lives in? It would certainly make sense and with the tools available to them this is an are they could easily dominate.

Haunted House Uses Social Media to Generate 10,000% More Web Traffic

A fantastic Social Media case study that could give you nightmares. It’s great to see how other businesses have successfully leveraged Social Media, it’s even better if you can adapt it to use for your own business. Can you?

Custom Reporting using Google Analytics and Google Docs – The Ultimate Analytics Mashup

I could spend days digging around in Google Analytics, there is so much to discover. Now I don’t have to. Once you know what reports you want, you can have it in real-time through Google Docs. Even better you can then share this information easily with others in a format more easy for the to understand.

About Sean Clark

With over 14 years' experience of building successful online companies, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01379 330330 for a free initial consultation.

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