Why You Shouldn’t Use Social Media

Start With Why: How Great Leaders Inspire Everyone To Take Action

Start With Why: How Great Leaders Inspire Everyone To Take Action

Why are you in business?

Why do you write your blog?

What is your purpose in life?

If the reason you are doing these things is just to make money, then you shouldn’t use Social Media, you should just get a job.

Show Me the Money

We all have to live, so money factors in what we do, but it should be as a by-product, not a purpose. This is why many, especially businesses, find Social Media so hard to grasp. They are always looking for the ROI in monetary terms, not at the long term good; they shouldn’t use Social Media.

Using my blog as an example, I write 3-5 times a week, what drives me? I believe anyone can do what I do and that if they choose to take the time to learn can reduce costs, market more effectively and engage with their customers. They can avoid paying through the nose for a web site, or for some fly-by night agency to run ineffective and expensive online campaigns. Nothing is more pleasing than helping their business stand out from the crowd.

It isn’t that difficult, it just requires a bit of time, a different perspective and for you to take part.

What’s with the Ads

Okay, I have two Ads, sponsored posts and some affiliate links on my site. These are products I use or companies I trust, and if you like what you see buy them, if not don’t. It will not impact on whether I write because I firmly believe in the online landscape as it is evolving. I am in no rush to make a fortune, I am focused on my purpose, are you?

The Passion to Succeed

I will try to write better content, I will try to understand more of what you need, and I will try to help you get it.

The ability to do this has always existed, it’s just been harder to do offline. Now anyone can write about their passion and publish it online. If you can’t write, then video or audio are viable alternatives. You can do this for free, whether personally, as part of your job or as a business.

You just require passion with a long term vision of where you want to go. If you’re a short-termer, looking to turn a quick buck, you shouldn’t use Social Media.

Still not Convinced?

Patty Sherin introduced me to a TED Talk this weekend, by Simon Sinek. It’s title How Great Leaders Inspire Action doesn’t really do the message of the talk full justice. To me it was more than just about leadership, it was about the power that drives us to achieve and recognising how we can acquire it.

It’s worth everyone one of those 18 minutes and was that powerful to me it invoked this post. Please take the time out to watch it, I would be very interested in what you think.

About Sean Clark

Building successful online companies since 1999, we help you market your business online. Whether you need help with Search Engine Optimisation (SEO), Paid Search (PPC) or Social Media Marketing call us today on 01603 343477 for a free initial consultation.

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  • Sean, I don’t know Simon, but I’m very inspired by what he said. I didn’t really get what your post was getting at. You lost me somewhere. But I get Simon. Thank you so much for including this video. I’m going to give my beliefs some serious thought.

  • @35c84e4235f283b14faeb78e3c3ac8c6:disqus oops sorry, the main theme was don’t expect to use Social Media for short term gain and a quick profit, the “What” in Simon’s talk. It takes time and sincere passion to use Social Media effectively, the “Why”.

  • Richard Webber

    Sean – it’s a good refresher on how to think more about what will motivate your market – use facts only to support a central proposition based on an emotional reason – the why. There’s also a lesson here to make sure your belief as to why you’re doing whatever you do is being communicated – never lose sight of what is at the core of your business.

    Loved Simon’s re-working of the Martin Luther King quote “Dr King said ‘I have a dream’, he didn’t say ‘I have a plan’.” !

  • @60b33848af6c15bdad9787c2b0844668:disqus It certainly strikes a chord; it’s probably never been a more important time to focus on why you are doing things. It’s what will get you through the tough times and bring you out on top in the good times.

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