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Show Me The Money or Social Media ROI

30th November 2011 By 1 Comment
Show Me The Money

Here comes that cry again, "Show me the money"! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it is being resisted, or even advice that is being given to brands that they should not bother with it. A myopic view, that is dismissive of a medium that could compliment rather than … [Read more...]

Filed Under: Social Media Tagged With: , , , , ,

Move WordPress to a New Server the Easy Way

23rd August 2011 By
BackupBuddy

As popular as it is WordPress still has it's quirks. With all the one click installs and ready made themes when you need to do something more technical it can be scary. There is a huge amount of help available from the likes of WP-Beginner to WordPress.tv, but when things go wrong it can be tough. After all you built a blog to share content, you're a writer, not a programmer, and solving technical issues can be a pain. Even though I have a pretty good technical knowledge of WordPress the … [Read more...]

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It’s How You Deal With Your Mistakes That Counts

19th August 2011 By
Emma's Pizza

We don't get things right 100% of the time, we all make mistakes. It's about how we deal with those mistakes that defines us, rather than the mistakes themselves. The online world lays our mistakes bear. We are an open book for every potential and existing customer to draw an opinion about us. Social Media does an even better job of magnifying the "boils on your bum". If we are not making mistakes then we are not trying hard enough. However painful it may feel we do need to commit to a … [Read more...]

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Sean’s Week on Twitter #9

9th July 2011 By

I Wasn't sure this post was going to make it. I left for France midday Friday by car; arriving in Rouen for my first stop at 11:30pm. Expecting to be tired, and with another 450km to do in the morning, I didn't think writing would be on the agenda. Surprisingly I felt fine. Much is owed to the fantastic French road network. I know the tolls are bit hefty, and if you and to travel on them everyday it could work out costly, but the lack of congestion when compared to the UK was a pleasure. I … [Read more...]

Filed Under: Social Media Tagged With: , , , , ,

Sean’s Week On Twitter #8

2nd July 2011 By

Inspiration comes from many places, and in many forms. Sometimes it's something you see, or something you hear, but for me this week it's been the written word. There have been many contributors, naysayers, supporters and investigators. Whatever their view they have left me with much to contemplate. The Questions: Am I moving in the right direction? Which side should I back? Does it matter? What do I really believe in? Best of all, why am I doing this at all? The Answers: As long … [Read more...]

Filed Under: Social Media Tagged With: , , , , , , ,

5 Steps to Successful Social Media for B2B Companies

23rd June 2011 By
Industry Expert

Social Media offers a great opportunity for B2B companies, because it's about networking, exactly the format breakfast meetings and local chamber meet-ups of old were built on. LinkedIn is a bit of "no-brainer" for B2B, you can easily start by joining a group and connect with others in the same industry or those wishing to find more information about that sector. When it comes to Blogging, YouTube, Twitter, and Facebook especially, things start to feel tougher. Really it … [Read more...]

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Honda’s Integrated Social Media Campaign

21st June 2011 By
Honda Stories

TV advertising is still alive and kicking! That said TV requires another dimension to ensure it remains relevant, engages the audience and provides a return on investment. Social Media can play a major part in bringing, what would normally be classed as 'Interruption Marketing', to life. Trying this exact approach Honda are sponsoring the Cutting Edge documentaries on Channel 4 'Bums, Boobs and Botox' this month on UK TV using short film clips supported by a central online hub. The … [Read more...]

Filed Under: Social Media, Video Marketing Tagged With: , , , , , , ,

Finding Time for Social Media

10th June 2011 By
Create a Schedule

Working 12 hour days, 6 days a week is not unusual for many small business owners. If it isn't finding new business, there is accounting to do and staff to manage. So you would be forgiven for sticking with well known practises and familiar ground when it comes to marketing. The old methods are easy to use and you're comfortable with the returns they deliver. That is until they stop delivering. So where do you find the time? It's true that Social Media requires a hands on approach. It is … [Read more...]

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Sean’s Week On Twitter #3

28th May 2011 By

This week has been a varied and busy one, from a visit to the top of the BT Tower in London on Monday to lunch with Suffolk 'n' Cool and the lovely Jordan Reyne in Southwold this Friday. SWOT #3 is just as varied and well travelled, featuring the best of the links I've shared on Twitter this week: The 11 Defining Social Media And Technlogy Trends In 2011 As advances in technology and innovation move on at such a fast pace it is difficult to keep up with the latest trends. Niall Harbison … [Read more...]

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Sean’s Week On Twitter #2

20th May 2011 By

Sean's Week On Twitter, SWOT #2, featuring the best of the links I've shared on Twitter this week: How to Captivate New Readers in 5 Seconds or Less A fantastic lesson in writing content that is easy to digest and memorable. The key thing I got from this post was it's fantastic layout. Not one paragraph is over a sentence long, with clear headings making it easy to scan read. Case Study: Caterpillar & Blue Collar Social Media Marketing A great case study of a company you would least … [Read more...]

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