The Web Guy, Online Insights for Business
Here comes that cry again, “Show me the money”! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it [...]
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As popular as it is WordPress still has it’s quirks. With all the one click installs and ready made themes when you need to do something more technical it can be scary. There is a huge amount of help available from the likes of WP-Beginner to WordPress.tv, but when things go wrong it can be [...]
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We don’t get things right 100% of the time, we all make mistakes. It’s about how we deal with those mistakes that defines us, rather than the mistakes themselves. The online world lays our mistakes bear. We are an open book for every potential and existing customer to draw an opinion about us. Social Media [...]
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I Wasn’t sure this post was going to make it. I left for France midday Friday by car; arriving in Rouen for my first stop at 11:30pm. Expecting to be tired, and with another 450km to do in the morning, I didn’t think writing would be on the agenda. Surprisingly I felt fine. Much is [...]
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Inspiration comes from many places, and in many forms. Sometimes it’s something you see, or something you hear, but for me this week it’s been the written word. There have been many contributors, naysayers, supporters and investigators. Whatever their view they have left me with much to contemplate. The Questions: Am I moving in the [...]
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Social Media offers a great opportunity for B2B companies, because it’s about networking, exactly the format breakfast meetings and local chamber meet-ups of old were built on. LinkedIn is a bit of “no-brainer” for B2B, you can easily start by joining a group and connect with others in the same industry or those wishing to [...]
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TV advertising is still alive and kicking! That said TV requires another dimension to ensure it remains relevant, engages the audience and provides a return on investment. Social Media can play a major part in bringing, what would normally be classed as ‘Interruption Marketing’, to life. Trying this exact approach Honda are sponsoring the Cutting [...]
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Working 12 hour days, 6 days a week is not unusual for many small business owners. If it isn’t finding new business, there is accounting to do and staff to manage. So you would be forgiven for sticking with well known practises and familiar ground when it comes to marketing. The old methods are easy [...]
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This week has been a varied and busy one, from a visit to the top of the BT Tower in London on Monday to lunch with Suffolk ‘n’ Cool and the lovely Jordan Reyne in Southwold this Friday. SWOT #3 is just as varied and well travelled, featuring the best of the links I’ve shared [...]
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Sean’s Week On Twitter, SWOT #2, featuring the best of the links I’ve shared on Twitter this week: How to Captivate New Readers in 5 Seconds or Less A fantastic lesson in writing content that is easy to digest and memorable. The key thing I got from this post was it’s fantastic layout. Not one [...]
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