The Web Guy, Online Insights for Business
StumbleUpon is a powerful site for maximizing your content sharing strategy. And it can be the missing tool to crank your social media to the next level. But before StumbleUpon can start paying off for you in spades when it comes to content marketing, you need to learn a few tips and tricks to get started. Why bother? That’s [...]
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Businesses spend much of their time trying to attract customers to their web site. Not giving much thought to what will happen when they get there. Often spending thousands of pounds (dollars) on design, paying little attention to the user experience or content. A “Field of Dreams” attitude still exists amongst many business men and [...]
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Millions of people visit the Natural History Museum in London every year. They queue around the block for hours in busy periods to see the latest exhibition. To take in the awe inspiring Tyrannosaurus, to experience the sheer size of a Blue Whale; to see parts of our world close up, in a way we [...]
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You are probably aware of the importance of content marketing. You may even understand its role in online marketing, not just from a search engine optimisation perspective, but in it’s ability to attract and engage an audience, otherwise known as Inbound Marketing. If you’re not yet convinced you only have to look at studies by [...]
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You have heard me say it before, but it’s true, content is the bedrock of your online marketing, whichever way you choose to slice it. It doesn’t matter whether you’re creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns. [...]
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According to studies by Hubspot’s Social Media Scientist, Dan Zarrella, Tweeting more often has positive results on the number of followers you have and the number of ReTweets you get. In his first report Dan details how including links in your Tweets can lead to more Tweets being ReTweeted by your followers. In the second [...]
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This is the sixth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below. If there is one thing I [...]
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Content Marketing can make a positive impact on your business. In terms of types of marketing, it is probably one of the most effective and longer lasting a company can implement. But it can be difficult to implement it correctly. In fact the web is full of companies with poorly executed content strategies, and many [...]
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