The Web Guy, Online Insights for Business
Millions of people visit the Natural History Museum in London every year.
They queue around the block for hours in busy periods to see the latest exhibition.
To take in the awe inspiring Tyrannosaurus, to experience the sheer size of a Blue Whale; to see parts of our world close up, in a way we couldn't in the wild.
Yet the museums don’t create this content, the exception being of the life size replicas, largely the exhibits have been
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You are probably aware of the importance of content marketing. You may even understand its role in online marketing, not just from a search engine optimisation perspective, but in it's ability to attract and engage an audience, otherwise known as Inbound Marketing.
If you're not yet convinced you only have to look at studies by companies like Hubspot showing that inbound marketing costs 62% less per lead than traditional, outbound marketing or
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You have heard me say it before, but it's true, content is the bedrock of your online marketing, whichever way you choose to slice it.
It doesn't matter whether you're creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns.
And if you still don't believe me, then maybe Coca-Cola can convince you?
The big red international corporate giant that we have
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According to studies by Hubspot's Social Media Scientist, Dan Zarrella, Tweeting more often has positive results on the number of followers you have and the number of ReTweets you get.
In his first report Dan details how including links in your Tweets can lead to more Tweets being ReTweeted by your followers. In the second report his research shows that the amount of links you Tweet and the amount of followers you have are positively linked
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This is the sixth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below.
If there is one thing I love more than engaging with people online it's sharing useful content with them via Social Media. It's a good job too, as content curation plays a major part
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Content Marketing can make a positive impact on your business. In terms of types of marketing, it is probably one of the most effective and longer lasting a company can implement. But it can be difficult to implement it correctly.
In fact the web is full of companies with poorly executed content strategies, and many of these aren't even blogs, just plain old web sites that haven't been given much thought.
Many companies still haven't moved
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