The Web Guy, Online Insights for Business
The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it's products but will also help spread "the word". These advocates help to effectively multiply the reach of the companies marketing message.
Apple are probably the prime example of this type of company with disciple like customers willing to promote and share the Apple way of life without question.
What creates this type of loyal
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It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don't miss the next "big thing".
Even when you do maintain focus you often find you have content spread all over the web on multiple platforms.
Sure you have your blog as the hub of your activity but it doesn't account for your photos on Instagram, Polls on Facebook, numerous interactions on Twitter and videos on
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They are appearing everywhere, on buildings, in magazines, on buses and trains. QR Codes are a growing phenomena. They can bridge the gap between off-line and online, enhancing user experience.
There are not the best looking marketing devices, but the alternatives NFC - Near Field Communication, are technical to implement and limited to a few mobile handsets. Digimarc, another alternate, uses information hidden in an image and was originally
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The popularity of Google+ is growing, quite rapidly to according to CEO Larry Page there are now over 90 million users. Celebrities are now starting to take to the service including Lady Gaga, who has over 18 million followers on Twitter, and even David Beckham who recently held a Hangout for fans on the platform.
It's not just the amount of users and who is starting to use it that is most striking, it's the continued innovation that makes it
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Since launching in in early 2011 Google+ is still seen by many as the "Geeks Social Network". There's no doubt that the Tech Savvy are in the majority on the platform, but underneath the discussion lies a potential that is just starting to surface.
It almost goes without saying that Google's search domination was going to give it's foray into Social Media an unfair advantage over the competition.
In recent months it has been noticeable that
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When I first started using the Internet anonymity was a practised norm. With the popularity of Social Media, being anonymous is no longer an option.
Just like CB handles from the 80's, in the 90's the web was full of wonderful names, phillysteve, smithy65 and buckshot76 are examples of a common alpha numeric combination used by many.
My own favourite choice, when available, was a cross between my name and what I did, seanEbusiness.
Stupidly we
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Here comes that cry again, "Show me the money"!
Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media.
And whilst you may think that is a given, I was surprised at the vigour to which it is being resisted, or even advice that is being given to brands that they should not bother with it. A myopic view, that is dismissive of
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You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back.
Your followers grow but it still all feels a bit empty? Don't worry, it's quite natural.
We all have a tendency to focus on the numbers.
It doesn't matter whether it's Facebook, Twitter, LinkedIn, Google+ or even our Email List, we are always working on acquiring more subscribers. Is this really what we
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It's official the "Ayes" to the right have it, Twitter remains in use on the Benches of the House of Commons. On Thursday, MPs voted by 140 votes to allow the continued use of Twitter during Commons debates.
If you ever thought politics was stuffy and boring, then you would think British Politics was probably the stuffiest of all.
Well not any more.
Not only are politicians more in favour of Social Media in the workplace than many
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I've spent the last few weeks studying copywriting, driven by a desire to improve my writing skills. This journey lead me to discover some great individuals.
The first was Roy Williams, known as the Wizard of Ads; a controversial figure who is very direct in his approach to marketing and the author of three books more about psychology than writing.
Then there's Claude Hopkins who published the Science of Advertising in 1932, much of which
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