The Web Guy, Online Insights for Business
Once upon a time in the early years of the Internet there was a mighty browser called Netscape Navigator. It was the default way to access the Internet for the majority of people lucky enough to have access to the web. In fact it held 90% of the browser market in 1995. Then came along a mighty software company called Microsoft.
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How does your business view the web? As a cheap route to market? An easy way to increase revenue? Or as a serious business tool that can catapult you ahead of the competition. In the 90′s the web was seen as an opportunity for smaller companies to level the playing field. There were many opportunities to leapfrog large brands, too slow and cumbersome to keep up with the change in technology.
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:
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Facebook have announced that Timelines for businesses will go live for all Pages on 30th March 2012. If you have a personal profile you may already be familiar with the timeline layout. For businesses it will allow for greater flexibility and improved presentation of your brand. In addition there will be an opportunity for improved [...]
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Businesses spend much of their time trying to attract customers to their web site. Not giving much thought to what will happen when they get there. Often spending thousands of pounds (dollars) on design, paying little attention to the user experience or content. A “Field of Dreams” attitude still exists amongst many business men and [...]
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The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it’s products but will also help spread “the word”. These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with [...]
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It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don’t miss the next “big thing”. Even when you do maintain focus you often find you have content spread all over the web on multiple platforms. Sure you have your blog as [...]
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They are appearing everywhere, on buildings, in magazines, on buses and trains. QR Codes are a growing phenomena. They can bridge the gap between off-line and online, enhancing user experience. There are not the best looking marketing devices, but the alternatives NFC – Near Field Communication, are technical to implement and limited to a few [...]
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The popularity of Google+ is growing, quite rapidly to according to CEO Larry Page there are now over 90 million users. Celebrities are now starting to take to the service including Lady Gaga, who has over 18 million followers on Twitter, and even David Beckham who recently held a Hangout for fans on the platform. [...]
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Since launching in in early 2011 Google+ is still seen by many as the “Geeks Social Network”. There’s no doubt that the Tech Savvy are in the majority on the platform, but underneath the discussion lies a potential that is just starting to surface. It almost goes without saying that Google’s search domination was going [...]
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