The Web Guy, Online Insights for Business
When I first started using the Internet anonymity was a practised norm. With the popularity of Social Media, being anonymous is no longer an option. Just like CB handles from the 80′s, in the 90′s the web was full of wonderful names, phillysteve, smithy65 and buckshot76 are examples of a common alpha numeric combination used [...]
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Here comes that cry again, “Show me the money”! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it [...]
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You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back. Your followers grow but it still all feels a bit empty? Don’t worry, it’s quite natural. We all have a tendency to focus on the numbers. It doesn’t matter whether it’s Facebook, Twitter, LinkedIn, [...]
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It’s official the “Ayes” to the right have it, Twitter remains in use on the Benches of the House of Commons. On Thursday, MPs voted by 140 votes to allow the continued use of Twitter during Commons debates. If you ever thought politics was stuffy and boring, then you would think British Politics was probably [...]
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I’ve spent the last few weeks studying copywriting, driven by a desire to improve my writing skills. This journey lead me to discover some great individuals. The first was Roy Williams, known as the Wizard of Ads; a controversial figure who is very direct in his approach to marketing and the author of three books [...]
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Was Tim Cook’s finest hour underwhelming? Now Steve Jobs has stepped down Apple seem to be in a rush to say something. Following announcements from Facebook and Amazon, there was an expectation of a great follow-up from Apple. But it didn’t come. Is This What Happens When The Vision Is Lost? I think it’s a [...]
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Facebook own Social Media, Amazon own E-commerce, Apple own the Tablet market, Google own Search; well we’re pretty much done everyone else may as well go home. That’s probably how it felt to many of the competitors to these online Super-Powers; but wait it a minute they all compete with one another. They all also [...]
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A week in which Facebook promised to change the face of Social Media, Google+ opened the platform to all comers, and my eldest daughter got her first Saturday job. Where does the Online World go from here; Facebook has truly drawn a line in the sand, challenging others to cross it. Frankly I don’t believe [...]
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Yesterday Mark Zuckerberg made an announcement that was touted as being a Social Media game changer. At first, the announcement of Facebook Timelines and OpenGraph Apps looked more like a design and usability change. In reality what sits behind those changes is valuable consumer data. Facebook may not be concerned with revenue as a priority [...]
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According to Mashables’ Benn Parr, Facebooks primary goal does not include increasing revenue! No, apparently that can wait. For now Facebook are looking to be the Social layer that connects everything on the web. This is a mighty ambitious plan. Ben continues, “I have seen what Facebook is launching on Thursday, and it’s going to change the [...]
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