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Google are Scheming Again

16th December 2011 By 2 Comments
Google Schemer

When a new social platform gets released and I have got over the initial "shiny new toy" syndrome, my next thought is "how can I use this for business"? Sometimes it's obvious, Facebook and Twitter, and other times, Google+, it takes a bit more thought about how it could be useful. If there is one thing about Google and Social Media, it's that they are willing to try all sorts of things. So when I got a beta invite (I have a few to give away below) to their new Schemer application, the process … [Read more...]

Filed Under: Google Tagged With: , , , , ,

Social Networking Angst

22nd September 2011 By
So Many Social Networks

So Google+ goes public, open to anyone that now wishes to sign-up. Many will, but many more will not. Personally, I love the idea of Google+, so many of Google's web based applications make sense, are easier to use and more often than not, user centric. The problem I face, like many others, is one of time. From a business perspective I need to focus my effort where I can maximise return. The top level choice of Social Networks currently includes Facebook, LinkedIn, Twitter and … [Read more...]

Filed Under: Social Media Tagged With: , , , , , ,

Better Location Marketing Campaigns

22nd June 2011 By
Free WiFi

50% of Twitter users access the service via mobile and of the 700 million Facebook users 30% access the platform using a mobile device. The growth in the use of mobile technology by consumers is leading many businesses to look at opportunities around Location Marketing. Still a relatively young practise, location based marketing is the child produced as result of the up-take of mobile Internet access and Social Media. Ironically, as Governments try to control how much access companies have … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , ,

Growing Loyalty With Location Based Marketing

20th June 2011 By
foursquare stats

Location Based Marketing is a hot subject, with the likes of Groupon going IPO and Google and Facebook playing catch up to the early pioneers, like Foursquare. This in itself is an issue, that location based marketing is new and the many of the platforms it exists on are shared  by a comparative few consumers. Facebook has 687 million users but only a small percentage of these are checking in, 65 million mobile users. If you look around the dedicated location space the user base is low, … [Read more...]

Filed Under: Location Marketing Tagged With: , , , ,

A Customer Service #Fail for National Express & Icomera

17th June 2011 By
National Express Train

As a business offering WiFi has many advantages, it can attract people to your outlet, you may even be able to make revenue from it. It offers people an easy way to check-in on Foursquare or Facebook Places and promote your business for you. From these check-ins you are able to offer loyalty schemes, increase customer retention or just glean deeper understanding of your customers. But if the WiFi you offer let's your customers down be sure to have the right level of support and a back-up … [Read more...]

Filed Under: Online Business Tagged With: , , , , , ,

14 of the Best Location Based Marketing Apps for Business

9th June 2011 By
Check In Here

77% of the worlds population now has a mobile device, according to the ITU, with 90% of the world now living in an area with mobile access. Mobile Internet usage is growing at a rapid rate and expected to over take access via PC or Mac within 5 years. In many developing countries web access by mobile only, already exceeds desktop web access, with 25% of web access in the UK and US by mobile only already. With figures like these it's not surprising to see the growth in location based … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , , ,

Hyper Local Marketing on the World Wide Web

30th May 2011 By
Hyper Local

I often tell people when they ask me about Social Media "It's nothing to do with the technology". It is true. Social Media Marketing is nothing more than Face to Face Networking on a grand scale, online. Before computers even came into being there were breakfast meetings, business connections made at golf and tennis clubs. All of these were places where the business community could meet to swap contacts, the latest gossip or insider information. These "Elite Societies" no longer have the … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , , ,

Is Local the New Niche?

24th October 2010 By

Small businesses are always asking me, "How do I get to number 1 in Google?", invariably my reply is, "How much are you willing to spend?", with a wry smile of course. I do have to remind myself that even now in today's switched on world there are lots of businesses that still don't understand how search works. And to be fair why should they, it's not what they specialise in. One of the ways to ensure favourable positions within Google or any other search engine is to focus on a niche … [Read more...]

Filed Under: Location Marketing, Search Engine Optimisation Tagged With: , , , , , ,

Foursquare Recommends You Visit…

24th September 2010 By
4031661494_14cc33944e_m

The whole essence of product or service promotion on Social Media and Social Networking channels is recommendation. If there is something new I want I'll go by recommendation, whether that be from direct friends on Facebook, or collective recommendation on Twitter. Even outside the realm of "Social" recommendation by way of reviews have played a big part in e-commerce. So why should the same not be true of Location Based Services for the high street? Foursquare recently announced that one of … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , ,

Facebook Places Now Live in the UK

17th September 2010 By
4905779653_64f9e61601_m

Announced early this morning on The Next Web Facebook Places is now officially live in the UK. Whilst there is no commercial aspect to the release at this point in the form of Ads, you can add locations to Facebook Pages. Currently you are unable to tag images or videos but this will come in future releases. Action point for businesses is to ensure they've added their Facebook Place location to their Facebook Page. … [Read more...]

Filed Under: Facebook, Location Marketing Tagged With: , , , , ,
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