The Web Guy, Online Insights for Business
Millions of people visit the Natural History Museum in London every year.
They queue around the block for hours in busy periods to see the latest exhibition.
To take in the awe inspiring Tyrannosaurus, to experience the sheer size of a Blue Whale; to see parts of our world close up, in a way we couldn't in the wild.
Yet the museums don’t create this content, the exception being of the life size replicas, largely the exhibits have been
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I am a big advocate of "doing the work", tools and applications are secondary. Having the latest gadget or using the hottest application in Social Media are not as important as engaging in the conversation or sharing valuable content.
Unless that is, they improve performance, effectiveness or efficiency.
My priority is always effectiveness over efficiency. Some may see this as pure semantics, but it really matters. It can be efficient to have a
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This week I was asked how I manage to fit so much into my day; reading, Twitter, writing, running and my day job.
I have already given a glimpse of how I manage my day in this post about my daily schedule and another which shows how to use Google Reader and Twitter with BufferApp.
If you are to analyse your day honestly most of us can find a few hours that we could put to better use. Now you should always allow for some downtime and don't cram
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As the world gets ever more mobile it is creating a fantastic opportunity for businesses.
Consumers are using their phones to find their way around more, and to communicate with others about where they are and what they are doing, leaving a rich trail of marketing data.
Both Starbucks and John Lewis (in the UK) have announced they are enabling free WiFi access and Heineken are working with pubs in London to provide access at over 100
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This is the sixth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below.
If there is one thing I love more than engaging with people online it's sharing useful content with them via Social Media. It's a good job too, as content curation plays a major part
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Up until a few weeks ago I had a Content Curation methodology I was happy with, then something changed.
Part of successful Blogging is reading a lot, and I mean a lot. I have often got 2 or 3 books on the go. I'm scanning Twitter and Google+ hourly, I subscribed to some key source newsletters, download white-papers and have hundreds of feeds in Google Reader.
As well as Blogging, it's part of my day job to ensure I am aware of the latest
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