You are here: Home / Archives for gowalla

Is Local the New Niche?

24th October 2010 By

Small businesses are always asking me, "How do I get to number 1 in Google?", invariably my reply is, "How much are you willing to spend?", with a wry smile of course. I do have to remind myself that even now in today's switched on world there are lots of businesses that still don't understand how search works. And to be fair why should they, it's not what they specialise in. One of the ways to ensure favourable positions within Google or any other search engine is to focus on a niche … [Read more...]

Filed Under: Location Marketing, Search Engine Optimisation Tagged With: , , , , , ,

Location Based Social Media Is About To Take Off

24th August 2010 By
1678152_42566b52fe_m

It's finally here, location based social media is about to hit the masses, and location based marketing is likely to take off big time. As Facebook Places finally hits the streets, at the time of writing not in the UK yet, it may now be time for location based marketing to have it's day. I have always been a strong supporter of location marketing and for many small businesses it is what is required for them to take full advantage of the lower cost base of online advertising and … [Read more...]

Filed Under: Facebook, Location Marketing Tagged With: , , , , ,

Local marketing on the World Wide Web, back to basics

21st June 2010 By
Google Local

It's very easy to get caught up in the latest Social Media hype and the new applications hitting the news headlines but before you dive head first into Foursquare or Gowalla, have you done the basics? Googles Local Business Center should be the first stop for any business that has an office, outlet or other physical high street presence. Google gives you the ability to add very detailed information about your business including opening times, payment options, photos and even video. Your … [Read more...]

Filed Under: Location Marketing Tagged With: , , , , , , , ,