
I am a big advocate of "doing the work", tools and applications are secondary. Having the latest gadget or using the hottest application in Social Media are not as important as engaging in the conversation or sharing valuable content. Unless that is, they improve performance, effectiveness or efficiency. My priority is always effectiveness over efficiency. Some may see this as pure semantics, but it really matters. It can be efficient to have a tool that automatically sends Tweets all day … [Read more...]















