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Emirates Driving Influence Through Sponsorship

The Power of Influencer Marketing and Social Media

Brands have used key influencers to help promote their products for years. Usually through sponsorship or product endorsement by sports professionals, pop stars or actors. Next down to from product endorsement is the professional journalist, author or critic. Give a tech journalist a new phone and he’d write about it. A film critic a premiere […]

29 September 2012

Timekiwi Timeline

Create Your Own Social Portfolio with the Timekiwi Timeline

It seems there is a new social media platform launching every week. Staying focused becomes more difficult as you want to ensure you don’t miss the next “big thing”. Even when you do maintain focus you often find you have content spread all over the web on multiple platforms. Sure you have your blog as […]

30 January 2012

Klout Graffiti

Have You Had The Klout Knocked Out Of You?

My first reaction to seeing my Klout score plummet overnight was disbelief. What had I done wrong? Apparently nothing, Klout scores have been re-calibrated across the board. Like the poor performing Euro the value of a Klout point has been downgraded. But why? Could it be that median scores were getting too close to 100? […]

27 October 2011

Gary Vaynerchuck on Klout

What Does a Key Influencer Look Like?

This is the fourth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below. In the last session I left […]

13 September 2011

Beach Sunset

The Cost of Taking a Break from your Blog this Summer

This very much depends on the role your blog plays within your business. If your blog is “your business” then taking a break whilst on holiday or vacation may not be an option. If it is a part-time affair then taking a few weeks out a year may do no harm. Sometimes you cannot beat good […]

18 July 2011

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