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Google are Scheming Again

16th December 2011 By 2 Comments
Google Schemer

When a new social platform gets released and I have got over the initial "shiny new toy" syndrome, my next thought is "how can I use this for business"? Sometimes it's obvious, Facebook and Twitter, and other times, Google+, it takes a bit more thought about how it could be useful. If there is one thing about Google and Social Media, it's that they are willing to try all sorts of things. So when I got a beta invite (I have a few to give away below) to their new Schemer application, the process … [Read more...]

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14 of the Best Location Based Marketing Apps for Business

9th June 2011 By
Check In Here

77% of the worlds population now has a mobile device, according to the ITU, with 90% of the world now living in an area with mobile access. Mobile Internet usage is growing at a rapid rate and expected to over take access via PC or Mac within 5 years. In many developing countries web access by mobile only, already exceeds desktop web access, with 25% of web access in the UK and US by mobile only already. With figures like these it's not surprising to see the growth in location based … [Read more...]

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The Competition for Local Gets a Boost

31st October 2010 By

Since Facebook launched it's Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until now doing anything practical with location based services from a marketing perspective has required creative thinking from business owners and … [Read more...]

Filed Under: Facebook, Google, Location Marketing Tagged With: , , , ,

Is Local the New Niche?

24th October 2010 By

Small businesses are always asking me, "How do I get to number 1 in Google?", invariably my reply is, "How much are you willing to spend?", with a wry smile of course. I do have to remind myself that even now in today's switched on world there are lots of businesses that still don't understand how search works. And to be fair why should they, it's not what they specialise in. One of the ways to ensure favourable positions within Google or any other search engine is to focus on a niche … [Read more...]

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Facebook Places Now Live in the UK

17th September 2010 By
4905779653_64f9e61601_m

Announced early this morning on The Next Web Facebook Places is now officially live in the UK. Whilst there is no commercial aspect to the release at this point in the form of Ads, you can add locations to Facebook Pages. Currently you are unable to tag images or videos but this will come in future releases. Action point for businesses is to ensure they've added their Facebook Place location to their Facebook Page. … [Read more...]

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Facebook Places a how-to for businesses

13th September 2010 By
Facebook Places

Facebook Places still isn't available in the UK at present even though there are rumours that it is being tested. Unlike Foursquare, Facebook Places is likely to take off fairly rapidly in the UK when it is released due to the large Facebook user base. In light of this it would be prudent for businesses to be up to speed with Facebook Places, how to register your business and what you can do with it currently. Registration is fairly simple and requires you to do no more than list your premises … [Read more...]

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Local marketing on the World Wide Web, back to basics

21st June 2010 By
Google Local

It's very easy to get caught up in the latest Social Media hype and the new applications hitting the news headlines but before you dive head first into Foursquare or Gowalla, have you done the basics? Googles Local Business Center should be the first stop for any business that has an office, outlet or other physical high street presence. Google gives you the ability to add very detailed information about your business including opening times, payment options, photos and even video. Your … [Read more...]

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Do you forfeit your privacy because of your career choice?

17th May 2010 By
Paparazzi

There is a lot of discussion over Facebook and privacy currently and how they may not be doing enough to notify it's users of what is or isn't being made public. As an Internet professional where do you stand? As you know, to be able to do your job effectively you will have to use Social Media as part of your work. As such you need to include some personal revelations to ensure you come across as human. Even if you specialise in Email Marketing or SEO you will still need to integrate … [Read more...]

Filed Under: Facebook, Social Media, Twitter Tagged With: , , , ,

Are you shouting in an empty room?

14th April 2010 By
Southing in an empty room

Last week I joined 5,000 other people on Twitter whilst watching Members of Parliament discuss the Digital Economy Bill in the House of Commons on BBC iPlayer. A great opportunity, or so I thought, to socialise with like minded individuals and watch our leaders debate the future use of the Internet. Instead I was left feeling like the little boy that didn't get what he wanted for Christmas. Now I don't get involved in politics much, I shout at the TV on Thursday nights with the best of them … [Read more...]

Filed Under: Social Media, Twitter Tagged With: , , ,

Do you want a badge for that?

19th March 2010 By
sample foursquare badge

If you're still trying to figure out how you can use location based Social Media to promote your brand then Foursquare may have the answer. Co-founder Dennis Crowley talking at South by South West suggested ways that they may be able to help. They are now looking for brands to have their own badges within the Foursquare application. Currently Foursquare users earn badges for performing certain tasks. For example, you get the Gym Rat badge for checking in at 5 places tagged "gym" in the last … [Read more...]

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