The Web Guy, Online Insights for Business
This is a guest post by Lilach Bullock. Internet marketing and internet marketers have many issues, but this is the most common one – cost of customer acquisition. In this post we are going to explore costs and how as an internet marketer you can use your list to give you better results including better [...]
Continue Reading …
StumbleUpon is a powerful site for maximizing your content sharing strategy. And it can be the missing tool to crank your social media to the next level. But before StumbleUpon can start paying off for you in spades when it comes to content marketing, you need to learn a few tips and tricks to get started. Why bother? That’s [...]
Continue Reading …
As a business you want to establish credibility online. For a known brand, this is not too hard, but for an otherwise unknown or totally new company establishing credibility can be more difficult. When we enter the social space, especially Twitter, establishing credibility can be even more important in growing a following and building engagement. [...]
Continue Reading …
Businesses spend much of their time trying to attract customers to their web site. Not giving much thought to what will happen when they get there. Often spending thousands of pounds (dollars) on design, paying little attention to the user experience or content. A “Field of Dreams” attitude still exists amongst many business men and [...]
Continue Reading …
The newspaper business is having a torrid time. Not so much due to the bad press, excuse the pun, around phone hacking and police bribes, but largely due to their income stream being choked. The Internet is allowing anyone to report the news, Twitter is breaking more and more events before CNN or the BBC. [...]
Continue Reading …
I’ve finally got it! Like many new social platforms it sometimes takes a while to see their value. Everyone has been shouting about Pinterest for some time and for many it’s been hard to make a use case. There’s no disputing it’s popularity, the growth figures alone vouch for that. But for me it’s where [...]
Continue Reading …
How local do you want to get? For some businesses the World Wide Web holds no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. When I first started working online in the late ’90s the big draw was the ability for small businesses to be [...]
Continue Reading …
The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it’s products but will also help spread “the word”. These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with [...]
Continue Reading …
You have heard me say it before, but it’s true, content is the bedrock of your online marketing, whichever way you choose to slice it. It doesn’t matter whether you’re creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns. [...]
Continue Reading …
Here comes that cry again, “Show me the money”! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it [...]
Continue Reading …