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Create Your Own Social Media PR Machine

5th February 2012 By Leave a Comment
Create Your Own PR

The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it's products but will also help spread "the word". These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with disciple like customers willing to promote and share the Apple way of life without question. What creates this type of loyal following? One explanation can be found in Simon Sinek's … [Read more...]

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Coca-Cola Wants To Tell You A Story

5th January 2012 By 8 Comments
Coca-Cola's Content 2020

You have heard me say it before, but it's true, content is the bedrock of your online marketing, whichever way you choose to slice it. It doesn't matter whether you're creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns. And if you still don't believe me, then maybe Coca-Cola can convince you? The big red international corporate giant that we have all grown up with, has pitched it's marketing … [Read more...]

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Show Me The Money or Social Media ROI

30th November 2011 By 1 Comment
Show Me The Money

Here comes that cry again, "Show me the money"! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it is being resisted, or even advice that is being given to brands that they should not bother with it. A myopic view, that is dismissive of a medium that could compliment rather than … [Read more...]

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The Fear of Twitter #TwitPhobia

19th November 2011 By Leave a Comment
Farneheit 451

Some people really struggle with the concept of Twitter. It does amaze me the defensive stance a simple tool that only allows the use of 140 characters at a time can evoke. Historically it is not unique. The written word is such a powerful medium that governments of all types have tried to destroy certain works in fear of them inciting unwanted behaviour. Book Burning In fact "Book Burning" dates back as far as the 3rd Century BC in China, but have been seen in the US as recent as the … [Read more...]

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Content Marketing is like Baking a Cake

7th October 2011 By
Baking the Perfect Cake

Content Marketing can make a positive impact on your business. In terms of types of marketing, it is probably one of the most effective and longer lasting a company can implement. But it can be difficult to implement it correctly. In fact the web is full of companies with poorly executed content strategies, and many of these aren't even blogs, just plain old web sites that haven't been given much thought. Many companies still haven't moved on from the "take company brochure and put it on … [Read more...]

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Samsung’s Galaxy Tab Social Media Campaign

4th October 2011 By
Samsung Galaxy Tab

Could this be the rival tablet that is going to get the Android platform some market share? The recently released Samsung Galaxy Tab with a 10.1 inch screen, dual core processor, front and rear cameras is certainly a great looking piece of kit. They haven't held back in their creativity when it comes to promoting the device either. Samsung have a Social Media campaign that involves all the major platforms, YouTube, Facebook and Twitter. The Samsung Galaxy Tab on YouTube Choosing to … [Read more...]

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What Facebook Timelines & OpenGraph Mean For Your Business

23rd September 2011 By
Mark Zuckerberg of Facebook

Yesterday Mark Zuckerberg made an announcement that was touted as being a Social Media game changer. At first, the announcement of Facebook Timelines and OpenGraph Apps looked more like a design and usability change. In reality what sits behind those changes is valuable consumer data. Facebook may not be concerned with revenue as a priority but they certainly have it figured into their plans. Share & Share Alike If they can encourage more people to share more information, … [Read more...]

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3 Reasons UK Businesses Should be on Twitter Right Now

15th September 2011 By
Twitter UK

If you're a UK business and have not yet introduced Twitter into your business strategy you could be missing a trick. Twitter has its focus on the UK market at the moment, and now is a prime opportunity to take advantage of all that Twitter offers. Twitter Ads Due in the UK 2012 Twitter is currently in talks with major UK brands with regards to advertising on its platform via promoted Tweets. These messages will be targeted at Twitter users based on demographic and usage analysis. Whilst … [Read more...]

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All Website Traffic is Not Equal

8th July 2011 By
Bounce Rate

"Quality versus Quantity" is an ongoing debate online. Whether it's followers on Twitter or fans on Facebook, the numbers seem to matter to some. When it comes to website traffic though, I think most would agree with me that quality traffic is far superior to volume anytime. Focussed Content for Improved Engagement Keeping focussed on your blog topics, Twitter updates or Facebook statuses will lead to website traffic that is interested in the subject you focus on. In turn that traffic should … [Read more...]

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