The Web Guy, Online Insights for Business
Some people really struggle with the concept of Twitter. It does amaze me the defensive stance a simple tool that only allows the use of 140 characters at a time can evoke. Historically it is not unique. The written word is such a powerful medium that governments of all types have tried to destroy certain [...]
Continue Reading …
Content Marketing can make a positive impact on your business. In terms of types of marketing, it is probably one of the most effective and longer lasting a company can implement. But it can be difficult to implement it correctly. In fact the web is full of companies with poorly executed content strategies, and many [...]
Continue Reading …
Could this be the rival tablet that is going to get the Android platform some market share? The recently released Samsung Galaxy Tab with a 10.1 inch screen, dual core processor, front and rear cameras is certainly a great looking piece of kit. They haven’t held back in their creativity when it comes to promoting [...]
Continue Reading …
Yesterday Mark Zuckerberg made an announcement that was touted as being a Social Media game changer. At first, the announcement of Facebook Timelines and OpenGraph Apps looked more like a design and usability change. In reality what sits behind those changes is valuable consumer data. Facebook may not be concerned with revenue as a priority [...]
Continue Reading …
This is the fifth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below. I hope you are still monitoring [...]
Continue Reading …
If you’re a UK business and have not yet introduced Twitter into your business strategy you could be missing a trick. Twitter has its focus on the UK market at the moment, and now is a prime opportunity to take advantage of all that Twitter offers. Twitter Ads Due in the UK 2012 Twitter is [...]
Continue Reading …
“Quality versus Quantity” is an ongoing debate online. Whether it’s followers on Twitter or fans on Facebook, the numbers seem to matter to some. When it comes to website traffic though, I think most would agree with me that quality traffic is far superior to volume anytime. Focussed Content for Improved Engagement Keeping focussed on your [...]
Continue Reading …
Blogging is not just for “tech geeks”, it has a real business purpose that can be harnessed. SouthWest Airlines are a fantastic example of a business committed to blogging. Recent research of 4000 businesses by Hubspot shows that businesses who blogged 16 to 20 times per month got over 2 times more traffic than those [...]
Continue Reading …
Marketing has been subject to massive change in the last 15 years, the move from offline to online, inbound rather than outbound, engagement instead of interruption. One thing that hasn’t changed is the fact that quality content wins every time. That’s not to say older methods of marketing no longer work, they either don’t work [...]
Continue Reading …
I often tell people when they ask me about Social Media “It’s nothing to do with the technology”. It is true. Social Media Marketing is nothing more than Face to Face Networking on a grand scale, online. Before computers even came into being there were breakfast meetings, business connections made at golf and tennis clubs. [...]
Continue Reading …