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My Top 10 Blog Posts of 2011

30th December 2011 By Leave a Comment
Thank You

Well this is it my final post of 2011. Thank you to all those that have visited my web site, given their feedback and shared my content. You made my efforts feel worthwhile. I have also made many new friends online this year, too many to mention and only a few I have met in person, such is the way of the world nowadays. A special thank you to Dino Dogan of Triberr.com in particular for introducing me to many like minded bloggers whom I now work with on a regular basis. Having already written … [Read more...]

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What’s a Twitter Follower Really Worth?

28th December 2011 By 1 Comment
Value per Follower

It is frustrating having to justify the value of engaging with customers through the use of Social Media. The most important part of a business are it's customers, therefore surely anything that enables you to interact with them more effectively, adds value? Twitter is one platform that often comes under fire from those forever pushing to have the ROI of Social Media demonstrated to them. See You In Court But take that Twitter account away, and some companies will go to court to get it back. … [Read more...]

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The Twitter Phone

9th December 2011 By Leave a Comment
The Twitter Phone

The phone can be a great tool when used in the right way. It's cost effective, saving time in costly meetings and long distance travel. With the advent of mobile phones, it became even more useful. Phone calls can now be made from anywhere you can get a signal. You can just as easily speak with clients if you are on a train as you can if you are in your office. Even with multi-person conference calls, using a phone is a very focussed form of communication, and absolutely perfect for customer … [Read more...]

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Show Me The Money or Social Media ROI

30th November 2011 By 1 Comment
Show Me The Money

Here comes that cry again, "Show me the money"! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it is being resisted, or even advice that is being given to brands that they should not bother with it. A myopic view, that is dismissive of a medium that could compliment rather than … [Read more...]

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It’s Not The Number Of Followers That Count, But What You Do With Them

15th November 2011 By 8 Comments
Value of an Existing Customer

You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back. Your followers grow but it still all feels a bit empty? Don't worry, it's quite natural. We all have a tendency to focus on the numbers. It doesn't matter whether it's Facebook, Twitter, LinkedIn, Google+ or even our Email List, we are always working on acquiring more subscribers. Is this really what we should be doing? Existing Customers Spend … [Read more...]

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Have You Had The Klout Knocked Out Of You?

27th October 2011 By
Klout Graffiti

My first reaction to seeing my Klout score plummet overnight was disbelief. What had I done wrong? Apparently nothing, Klout scores have been re-calibrated across the board. Like the poor performing Euro the value of a Klout point has been downgraded. But why? Could it be that median scores were getting too close to 100? There's no value in a scoring system where you have too many people near the top end! Calculating Klout Klout calculates scores based on the following: How many … [Read more...]

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Why You Shouldn’t Use Social Media

25th October 2011 By
Start With Why: How Great Leaders Inspire Everyone To Take Action

Why are you in business? Why do you write your blog? What is your purpose in life? If the reason you are doing these things is just to make money, then you shouldn't use Social Media, you should just get a job. Show Me the Money We all have to live, so money factors in what we do, but it should be as a by-product, not a purpose. This is why many, especially businesses, find Social Media so hard to grasp. They are always looking for the ROI in monetary terms, not at the long term good; … [Read more...]

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3 Reasons UK Businesses Should be on Twitter Right Now

15th September 2011 By
Twitter UK

If you're a UK business and have not yet introduced Twitter into your business strategy you could be missing a trick. Twitter has its focus on the UK market at the moment, and now is a prime opportunity to take advantage of all that Twitter offers. Twitter Ads Due in the UK 2012 Twitter is currently in talks with major UK brands with regards to advertising on its platform via promoted Tweets. These messages will be targeted at Twitter users based on demographic and usage analysis. Whilst … [Read more...]

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Practical ROI for Social Media

8th June 2011 By
Calculating the ROI

  "Twitter is no good as a sales tool" "Facebook is just a time suck" "Blogging is more effort than it's worth" "I'm doing all this social stuff but not seeing a return!" A return on what exactly? Time, investment? What were you're expected outcomes when you started using Social Media? Like many businesses you probably didn't think too hard about it. If you thought at all, it was probably about the number of visitors or fans you were accumulating. Were you too scared to put … [Read more...]

Filed Under: Social Media Tagged With: , , , ,

ROI in Social Media: Taking the Numbers Out of the Equation

15th May 2011 By
Equation for ROI

If you do Social Media you know it's not the numbers that count and that what you do on a daily basis will take time to come to fruition. So how do we get away from the numbers when the Board want to see growth, the CEO requires an ROI and your boss wants to measure your performance? What else can you do to take numbers out of the equation? Realise that it's not the numbers that are the problem just which ones. If we go back to the early days of the web every one was talking about Hits and … [Read more...]

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