The Web Guy, Online Insights for Business
Well this is it my final post of 2011. Thank you to all those that have visited my web site, given their feedback and shared my content. You made my efforts feel worthwhile. I have also made many new friends online this year, too many to mention and only a few I have met in [...]
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It is frustrating having to justify the value of engaging with customers through the use of Social Media. The most important part of a business are it’s customers, therefore surely anything that enables you to interact with them more effectively, adds value? Twitter is one platform that often comes under fire from those forever pushing [...]
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The phone can be a great tool when used in the right way. It’s cost effective, saving time in costly meetings and long distance travel. With the advent of mobile phones, it became even more useful. Phone calls can now be made from anywhere you can get a signal. You can just as easily speak [...]
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Here comes that cry again, “Show me the money”! Following a recent conversation with a more traditional Marketing Consultant friend of mine, it became apparent that many are still not convinced of the value of Social Media. And whilst you may think that is a given, I was surprised at the vigour to which it [...]
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You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back. Your followers grow but it still all feels a bit empty? Don’t worry, it’s quite natural. We all have a tendency to focus on the numbers. It doesn’t matter whether it’s Facebook, Twitter, LinkedIn, [...]
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My first reaction to seeing my Klout score plummet overnight was disbelief. What had I done wrong? Apparently nothing, Klout scores have been re-calibrated across the board. Like the poor performing Euro the value of a Klout point has been downgraded. But why? Could it be that median scores were getting too close to 100? [...]
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Why are you in business? Why do you write your blog? What is your purpose in life? If the reason you are doing these things is just to make money, then you shouldn’t use Social Media, you should just get a job. Show Me the Money We all have to live, so money factors in [...]
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If you’re a UK business and have not yet introduced Twitter into your business strategy you could be missing a trick. Twitter has its focus on the UK market at the moment, and now is a prime opportunity to take advantage of all that Twitter offers. Twitter Ads Due in the UK 2012 Twitter is [...]
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“Twitter is no good as a sales tool” “Facebook is just a time suck” “Blogging is more effort than it’s worth” “I’m doing all this social stuff but not seeing a return!” A return on what exactly? Time, investment? What were you’re expected outcomes when you started using Social Media? Like many businesses you [...]
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If you do Social Media you know it’s not the numbers that count and that what you do on a daily basis will take time to come to fruition. So how do we get away from the numbers when the Board want to see growth, the CEO requires an ROI and your boss wants to [...]
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