The Web Guy, Online Insights for Business
It is no revelation that content plays the major part on the Internet. Whether that is video, text or images content is what the end user goes online to get. With a good content strategy any company stands a fair chance of competing for the top spots in the Search Engines in their chosen speciality. [...]
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A lot of importance is put on being number 1, coming first, being better than the rest. But does it really matter? Nick Clegg and the Liberal Democrats for example came 3rd in the UK General Election, and look at the power they’re are now wielding, or Susan Boyle from Britain’s Got Talent 2009 who [...]
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Hotter than Social Media itself is the discussion on how to monetise it and measure ROI. Part of me is sick of this, the whole reason for Social Media is to be social, interact, a chance for big Brands to speak to individual consumers. Then I realise that I live and work in the real [...]
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I got very excited this week, as I saw the opportunity for offline businesses to promote themselves effectively online was coming to fruition. Why would this excite me? Well, the majority of small businesses struggle to fully embrace the web due to either a lack of resource or budget. This then leaves them disheartened and [...]
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